Job description for Marketing Manager (Online Lending Platform) (#824) at PT Talenta Eksekutif Asia
This role requires the candidate to work on-site in Taguig City, Philippines.
Client Overview
Our client is a prominent, licensed digital financial technology and online lending company operating in the Philippines. Backed by an international parent group with extensive experience in artificial intelligence and big data solutions across global markets, the company provides accessible, technology-driven financial solutions to underserved consumers.
Operating within a highly regulated financial environment, the organization places strong emphasis on regulatory compliance, transparent lending practices, cybersecurity, and responsible consumer engagement. The company is currently expanding its local marketing capabilities to strengthen brand awareness, user acquisition, and market presence in the Philippines.
Due to business and strategic confidentiality, the client's identity and address will not be disclosed publicly. Further company information will be provided to shortlisted candidates during the recruitment process.
Job Role
The Marketing Manager will lead local marketing strategy, integrated campaign execution, team management, and agency coordination for the Philippines market. The role combines strategic planning with hands-on execution to strengthen brand awareness, drive user growth, and increase market share within a competitive consumer finance environment.
The position will serve as a key bridge between local market requirements and global business objectives, managing marketing initiatives across brand, social media, influencer, PR, partnership, and performance channels while ensuring alignment with business targets and applicable regulatory requirements.
Key Responsibilities
- Lead local marketing strategy, brand growth initiatives, and market expansion plans in line with business objectives.
- Identify market opportunities, consumer trends, and competitive developments within the digital lending and consumer finance sector.
- Plan, localize, and execute integrated marketing campaigns across brand, social media, influencer, PR, partnerships, and performance channels.
- Manage and develop the local marketing team, including social media, PR, consumer insights, and creative functions.
- Set team objectives and monitor campaign performance, KPIs, and professional development.
- Manage relationships with marketing agencies, media buyers, PR firms, and external creative partners.
- Evaluate agency performance and optimize marketing resources and budgets to improve effectiveness and ROI.
- Monitor consumer behavior, digital trends, and competitor activity and translate insights into actionable marketing strategies.
- Collaborate with HQ, product, operations, and public affairs teams to align local marketing execution with global objectives.
- Prepare market performance reports, strategic recommendations, and business updates for senior management.
- Ensure all marketing activities comply with applicable local financial advertising and regulatory requirements.
Candidate Requirements
- Filipino nationality with a Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- 6–10 years of progressive marketing experience, including strong experience leading integrated marketing campaigns, brand growth initiatives, and market expansion.
- Proven experience managing marketing teams and external agencies, preferably within FinTech, consumer finance, digital banking, technology, or high-growth consumer businesses.
- Demonstrated experience launching, scaling, or positioning consumer brands in competitive or regulated markets.
- Strong knowledge of digital marketing, social media, influencer marketing, performance marketing, PR, and brand development.
- Familiarity with consumer finance regulations and compliance requirements applicable to marketing and promotional activities.
- Strong leadership, team management, stakeholder management, analytical, and strategic thinking skills.
- High ethical standards, professionalism, and strong attention to regulatory compliance.
- Professional English proficiency, both written and spoken, for reporting and communication with senior and international stakeholders.
- Willingness to work on-site in Taguig City, Philippines.
Job Code: #824
