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Marketing Lead Generation

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TRAIN Edu

Job Requirements

On-site
1 - 3 years of experience
Minimum Bachelor’s Degree

Job Benefits

Training/Certification

Team-building events

Career Path

Job description for Marketing Lead Generation at TRAIN Edu

Jobdes:

• Menghasilkan dan mengelola pipeline lead yang berkualitas.

• Menjalankan strategi lead generation melalui channel digital dan offline.

• Mengembangkan campaign sesuai target market SQUULA.

• Mengelola leads dari social media, ads, database, event, partnership, dan komunitas.

• Melakukan market research untuk menemukan audiens dan channel baru.

• Berkoordinasi dengan Sales untuk meningkatkan kualitas dan conversion lead.

• Memantau performa campaign, lead volume, cost per lead, dan conversion.

• Mengelola database lead secara akurat.

• Melakukan testing dan optimasi campaign berdasarkan data.

• Mendukung event, workshop, dan kegiatan student acquisition.

• Berkoordinasi dengan Social Media untuk mendukung tujuan lead generation.

• Membuat laporan dan evaluasi strategi acquisition secara berkala.

Qualifikasi:

• Minimal D3/S1 Marketing, Komunikasi, Bisnis, Manajemen, atau bidang terkait.

• Pengalaman Digital Marketing, Lead Generation, Performance/Growth Marketing menjadi nilai tambah.

• Fresh graduate dengan skill atau portfolio relevan dipersilakan melamar.

• Memahami digital marketing funnel dan lead generation.

• Familiar dengan social media, digital ads, database, dan CRM.

• Terbiasa bekerja dengan target lead dan KPI marketing.

• Mampu menganalisis data seperti lead volume, CPL, conversion rate, dan campaign performance.

• Kreatif, data-driven, dan mampu bekerja sama dengan tim Sales.

• Familiar dengan Meta Ads, TikTok Ads, Google Ads, atau CRM menjadi nilai tambah.

• Pengalaman di bidang pendidikan, EdTech, atau B2C menjadi nilai tambah.

• Bersedia bekerja on-site di Solo, Jawa Tengah.

Interview process

About the company
TRAIN Edu
Education Management
11 - 50 employees

TRAIN Edu is an international education consulting company under PT Rex Mada Ranu, dedicated to guiding students toward global education opportunities with clarity, structure, and confidence. With nearly a decade of experience, TRAIN Edu has supported hundreds of students in pursuing higher education abroad. We are well-recognized for our strong expertise in Malaysia’s education ecosystem, supported by established partnerships with reputable universities and campuses, alongside our in-depth understanding of academic pathways, visa processes, and student transitions.

Today, TRAIN Edu operates as TRAIN Edu – Knowledge Hub, providing comprehensive guidance for study destinations beyond Malaysia, including Australia, the United States, the United Kingdom, New Zealand, Singapore, and more. Supporting this ecosystem, Squula serves as our sister brand, focusing on English preparation to help students build the language skills and confidence required for international academic success.

At TRAIN Edu, we believe education is not just about placement, but preparation. Through trusted partnerships and a student-centered approach, we empower learners to move forward with confidence in their global journey.

Office address

Wisma Iskandarsyah C5, Jakarta Selatan

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Marketing Lead Generation