Job description for Marketing Executive at Sparks Music
Role Summary
As a Marketing Executive, you will be the marketing representative for Sparks Music in your assigned areas, focusing on generating high-quality leads through strategic offline activities, community engagement, and partnership development. You’ll contribute significantly to building brand awareness, enhancing customer retention, and supporting long-term student growth.
Key Responsibilities
- Act as the marketing focal point for Sparks in the assigned areas, working closely with the Center team and HQ Marketing.
- Plan, execute, and manage offline lead generation activities such as:
- Open Houses, community events, and seminars
- School collaborations, brand partnerships, and referral programs
- Mall booths, exhibitions, and pop-up activations
- Coordinate event logistics, including booth setup, promotional materials, and on-site experience to ensure a smooth and engaging execution.
- Build and maintain strong relationships with communities, schools, local partners, and parent networks to expand Sparks’ reach and referral base.
- Collaborate with the Sparks team to drive referral programs, enhance retention, and create an integrated marketing calendar that aligns with business goals.
- Monitor and analyze customer feedback, lead performance, and campaign results to continuously improve marketing effectiveness.
- Share insights and ideas to support broader strategic marketing initiatives that drive sustainable student growth.
Requirements
- Bachelor’s degree in Marketing, Communication, Business, or related field.
- Minimum 2 years of experience in retail marketing, partnership, or community engagement. Experience in the education or lifestyle sector is a strong advantage.
- Strong interpersonal and communication skills, with the ability to build relationships across teams and external stakeholders.
- A self-starter who is creative, hands-on, and enjoys working in a fast-paced, field-oriented role.
- Data-driven with strong analytical thinking and problem-solving skills.
- Willing to work on weekends and attend events as needed.
- Willing to be mobile for monitoring offline events, conducting visitations to prospective partners, and supporting on-ground marketing activities.
