Job description for Marketing Executive at Galastro Group Indonesia
We are looking for a highly motivated and creative Marketing Executive to support our growing food service business. This role combines content creation, social commerce, CRM management, and affiliate marketing to help drive brand awareness, customer engagement, and revenue growth.
The ideal candidate is passionate about social media, comfortable appearing on camera, and eager to execute marketing initiatives across multiple channels.
Key Responsibilities :
Support content creation activities, including photo and video shooting for social media, marketing campaigns, and promotional materials.
Participate as a talent and co-host during TikTok Live sessions, live selling activities, and other social commerce initiatives.
Manage customer profiling and segmentation within the CRM system to improve customer engagement, retention, and campaign effectiveness.
Ensure all marketing content is published according to the content calendar and posting schedule.
Assist in developing and managing affiliate marketing programs, including affiliate recruitment, onboarding, relationship management, and performance monitoring.
Coordinate with Operations, Sales, and Creative teams to execute marketing campaigns and promotional activities.
Monitor and report key performance metrics related to content, CRM initiatives, and affiliate marketing programs.
Stay updated with social media trends, consumer behavior, and digital marketing best practices.
Qualifications:
Bachelor’s Degree in Marketing, Communications, Business, or a related field.
1–3 years of experience in Marketing, Digital Marketing, Social Media, CRM, or Affiliate Marketing.
Active user of TikTok, Instagram, and other social media platforms.
Confident appearing on camera and comfortable participating in live streaming and video content.
Strong communication and interpersonal skills.
Understanding of CRM fundamentals, customer segmentation, and customer lifecycle management.
Basic photography and videography skills using smartphones or cameras.
Highly organized, detail-oriented, and able to manage multiple tasks in a fast-paced environment.
Passion for the food, catering, hospitality, or lifestyle industry.
Preffered Qualifications
Experience with CRM platforms such as HubSpot, Qontak, Salesforce, or similar tools.
Experience managing affiliate, influencer, or KOL marketing programs.
Familiarity with TikTok Shop, TikTok Live, and social commerce ecosystems.
Basic content editing skills using Canva, CapCut, Adobe Express, or similar tools.
Ability to analyze campaign performance and generate actionable insights.
