Job description for Marketing (Digital and Eccommerce) and PR Event Supervisor at PT. JST SOFTWARE INDONESIA
Qualification
- A bachelor’s degree in marketing, business or communications or Related Field
- At least Minimal 3 year’s relevant experience.
- Strong knowledge of creating and evaluating social media content Meta and Google Ads
- Familiarity with current trends on social media and Familiarity with Facebook Ads, YouTube Ads and Google Ads.
- Knowledge of SEO (keywords) is an advantage.
- Familiarity with ERP, SAAS, B2B
- Experience with Event
- Experience with Ecommerce Specialist
Requirements
- Proven experience leading and developing a marketing team
- Strong understanding of software market trends in Indonesia, particularly B2B SaaS
- Hands-on experience managing digital ads (Meta, Google, TikTok, LinkedIn) and generating qualified leads
- Ability to maintain relationships with existing partners while identifying new partnership and collaboration opportunities.
- Familiarity with the Indonesian e-commerce and marketplace ecosystem (Shopee, Tokopedia, TikTok Shop, etc.), as our main users are marketplace sellers
- Data-driven mindset, able to set and track marketing KPIs such as cost per lead, conversion rate, and ROI
- Experience planning content and campaign strategies, including webinars, events, and social media.
Key Responsibilities
- As a Marketing Lead, you will be responsible for designing, executing, and optimizing our overall B2B SaaS marketing strategy to drive lead acquisition, user retention, and strategic partnerships.
- Team Leadership & Development: Lead, mentor, and grow the marketing team to efficiently achieve the company's business targets.
- Digital Performance & Lead Generation: Hands-on management and optimization of digital ad campaigns across platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads) to generate qualified leads for the Sales team.
- Content & Campaign Strategy: Develop integrated marketing campaign strategies, including social media content, webinars, online/offline events, and thought leadership initiatives.
- Partnership Management: Maintain strong relationships with existing strategic partners while actively identifying new collaboration opportunities within the e-commerce and retail ecosystem.
- Data Analysis & KPI Tracking: Continuously monitor, analyze, and report data-driven marketing performance metrics (e.g., Cost Per Lead, Conversion Rate, Customer Acquisition Cost/CAC, ROI) directly to leadership.
- Market Research & Industry Trends: Stay updated on B2B SaaS market trends as well as the evolving dynamics of Indonesia’s e-commerce and marketplace seller ecosystem.
