Marketing Community Specialist (in Sport Marketing)
IDR4,000,000 - 6,000,000/Month
Full-Time · On-site
Minimum Bachelor’s Degree
3 - 5 years of experience
This job was closed
Job Requirements
On-site
3 - 5 years of experience
Minimum Bachelor’s Degree
This job post is managed by
NP
Nat Planet Persib
Skills
Job description for Marketing Community Specialist (in Sport Marketing) at Planet Persib
Scope of Work: (Full Time) Community Marketing Specialist (in Sport Marketing)
Placement : Bandung, West Java
This scope of work outlines the comprehensive responsibilities of a Community Marketing Specialist in sport marketing, ensuring that all aspects of community management, with the core objective of growing Passport Planet Persib’s awareness and driving community engagement-based sales to maximize the impact of sports-related PR and marketing initiatives. This position will be based in Bandung.
Key Responsibilities:
1. Community Engagement & Relationship Building
- Identify & Engage: Actively identify and engage with football fan groups, local communities, and online forums that are aligned with Persib Bandung.
- Foster Relationships: Build and nurture relationships with key influencers, community leaders, and fan organizations (e.g., Bobotoh) to create mutually beneficial collaborations.
- Ambassador Programs: Develop and manage a fan ambassador or influencer program to promote the Passport Planet Persib product within their communities.
2. Awareness & Promotion Activities
Event Participation: Organize and attend events (e.g., matchday activations, fan gatherings) to raise awareness about Passport Planet Persib and directly engage potential customers.
Workshops & Presentations: Coordinate community-based workshops or presentations to showcase the value of the Passport Planet Persib membership.
Merchandise & Giveaways: Implement community-exclusive merchandise giveaways or incentives for Passport Planet Persib sign-ups.
3. Digital & Social Media Outreach
Online Communities: Engage with and manage online communities on social media platforms (Facebook groups, WhatsApp groups, Instagram) that are passionate about PERSIB.
Content Creation: Collaborate with the content team to create tailored content (videos, infographics, testimonials) for promoting Passport Planet Persib across digital channels and within online communities.
Monitoring & Reporting: Monitor discussions, feedback, and sentiments about Passport Planet Persib within communities and report on potential opportunities or areas of improvement.
4. Partnership Development
Local Partnerships: Identify potential local partners (e.g., cafes, event spaces, or vendors frequently visited by Bobotoh) to create collaborative campaigns for promoting Passport Planet Persib.
Cross-Community Initiatives: Establish collaborations with other football-related communities and events, creating cross-promotional campaigns or joint fan activities to maximize Passport Planet Persib visibility.
5. Sales & Conversion Focus
Community Sales Campaigns: Develop and execute localized campaigns within the community to drive Passport Planet Persib sales (e.g., early-bird promotions, referral programs).
Tracking & Analysis: Set up metrics to track the effectiveness of community-driven campaigns on Passport Planet Persib awareness and conversions, providing regular reports to management.
6. Advocacy & Feedback Loop
Fan Feedback: Act as a liaison between Planet Persib and its community, gathering and delivering insights and feedback from fans about the Passport Planet Persib experience.
Customer Support: Collaborate with customer support teams to resolve community concerns related to Passport Planet Persib and enhance the overall fan experience.
7. Monitoring & Performance Analysis
Real-time Monitoring: Track the performance of communities, focusing on engagement rates, fan interactions, sentiment, and any football-specific metrics like mentions during events.
Data Analysis: Use analytics tools to measure the success of the football-related community engagement and campaigns and gather insights on audience reactions and engagement.
Reporting: Prepare comprehensive reports on project and campaign outcomes, including ROI analysis, and present these findings to stakeholders with recommendations for future football marketing initiatives.
8. Budget Management
Financial Planning: Develop and manage the budget for football-related community engagement and campaigns, ensuring optimal use of resources to achieve the highest impact.
Expense Tracking: Monitor campaign expenses and adjust strategies as necessary to stay within budget while maximizing the effectiveness of football marketing efforts.
9. Cross-Functional Collaboration
Work with Marketing Teams: Collaborate with the broader marketing team, including digital, content, and brand managers, to ensure KOL community engagement activities align with the overall marketing strategy.
Coordinate with Public Relations Teams: Partner with PR teams to align community engagement projects and campaigns with communications objectives and narratives.
10. Crisis Management
Issue Resolution: Handle any issues or crises that arise during community engagements, such as negative feedback, content misalignment, or public relations concerns.
Crisis Communication: Develop and implement a plan for addressing any negative outcomes related to community engagement projects and campaigns.
Qualifications:
Work Experience: 2-5 years in community management, marketing, or sales, preferably in the sports or entertainment industry.
Communication Skills: Excellent verbal and written communication skills, particularly in engaging with communities and influencers.
Passion for Football: A strong understanding of football culture, especially relating to PERSIB, with a passion for engaging fans.
Social Media Savvy: Demonstrated experience using social media platforms to engage and grow communities.
Event Management: Experience in organizing and managing community events or promotions.
Analytical Skills: Ability to analyze the success of campaigns and adapt strategies accordingly.
Able to do full WFO at Bandung area.
Able to adapt to a fast-paced environment.
Excellent multitasking skills, communication skills, attention to details.
Desired Skills & Experience:
Marketing, community management, interpersonal communication, event management, campaign management, crisis communication, project management
About the company
Planet Persib adalah ekosistem digital yang memberikan pengalaman virtual beragam, unik dan lebih dalam. Nikmati akses beragam konten-konten spesial untuk kamu para Bobotoh sejati. Terus dukung masa depan PERSIB lebih baik dan dapatkan berbagai keuntungan istimewa dengan bergabung di Planet Persib.
Office address
Pacific Century Place, Lt. 38.Glints Safety Tips
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