Job description for Marketing Communications Manager at PT. Wakaka Group Indonesia
Key Responsibilities:
- Develop and implement marketing communication strategies to boost brand visibility and sales.
- Plan and manage digital campaigns, social media content, and promotional materials.
- Analyze market trends, customer preferences, and campaign performance.
- Coordinate with internal teams (creative, product, IT, legal) and external agencies.
- Create marketing presentations, press releases, and event plans (e.g., trade shows).
- Ensure consistent branding and message across all platforms.
- Manage marketing budgets, timelines, and approvals.
Requirements:
- Bachelor’s degree in Marketing, Communication, PR, or related field.
- Min. 3 years experience in F&B industry (mandatory).
- Min. 3 years in a senior role in marketing/communications.
- Fluent in Mandarin is a plus
- Strong knowledge of digital tools (SEO, SEM, Google Ads, Analytics, social media).
- Excellent communication, creative thinking, and project management skills.
- Able to analyze audience behavior to produce the right content for the right market.
- Highly organized, detail-oriented, and able to multitask.
- Willing to be based in Pluit, North Jakarta.
