Job description for Marketing Communication Executive at Mamafirst.co
Company Description
Mama First is a mama-focused ecosystem brand in Indonesia dedicated to supporting the physical and mental well-being of mothers. We provide a range of products, services, and educational programs designed to help mothers navigate their journey—from pregnancy to postpartum—with greater ease and confidence.
At Mama First, we believe that when mothers are well—both physically and emotionally—they are better able to care for their families. Our mission is to empower mothers to thrive in both their personal and professional lives, while building a supportive, community-driven environment that addresses real motherhood challenges
Role Description
Channel Management:
- Oversee and manage social media platforms, company website, and payment channels.
- Ensure consistency in brand messaging and user experience across all digital touchpoints.
- Monitor and analyze performance metrics to optimize engagement and conversions.
Product Communication:
- Develop compelling product messaging and marketing materials to enhance brand visibility. Craft engaging content that resonates with target audiences and drives product adoption and values.
- Collaborate with product and sales teams to ensure clear, impactful communication strategies.
- Collaborate with internal teams to ensure consistency in branding and communication.
- Create marketing materials such as brochures, social media posts, and website content.
Campaign Creation & Execution:
- Design and implement innovative marketing campaigns to generate leads and increase sales.
- Leverage digital marketing (ex. email marketing), influencer collaborations, and offline activations to optimize campaign performance.
- Monitor and analyze campaign performance, making data-driven adjustments for improvement.
Partnerships & Sales Generation:
- Identify and establish strategic partnerships with brands, influencers, and affiliates.
- Negotiate and execute co-marketing opportunities to drive business growth.
- Work closely with the sales team to align marketing initiatives with revenue goals.
Qualifications
- Minimum Bachelor’s degree (S1) from a reputable university, preferably in Marketing, Business Administration, Communications, or a related field.
- A background in or understanding of female health, wellness, or care services is highly desirable.
- Strong skills in Market Planning and Market Research to devise effective strategies and identify trends.
- Proficiency in Sales and Marketing to reach target audiences and drive growth.
- Excellent Communication skills to engage with clients, partners, and internal teams effectively.
- Demonstrated ability to work both independently and collaboratively in a hybrid work environment.
- Experience in digital marketing and proficiency with marketing tools and platforms is a plus.
