Job description for Marketing Communication Department Head at PT Allo Bank Indonesia Tbk
Job Description:
- Lead and manage the development and execution of Allo Bank’s marketing communication and creative initiatives across brand, product, campaigns, social media, digital activation, and customer touchpoints.
- Develop creative concepts, communication strategies, and campaign directions aligned with Allo Bank’s brand and business objectives.
- Ensure consistent implementation of brand identity, visual standards, tone of voice, and creative guidelines across all communication channels.
- Translate business and product objectives into relevant and engaging creative campaigns that support awareness, engagement, consideration, and acquisition.
- Oversee the development and quality of campaign materials, content, key visuals, and other marketing communication assets.
- Collaborate with Brand Experience, Product, Business, Social Media, Digital Media, and other relevant teams to deliver integrated marketing campaigns.
- Manage and provide creative direction to internal teams, agencies, and external partners to ensure timely and high-quality execution.
- Monitor consumer, market, digital, and creative trends to continuously improve communication effectiveness and brand relevance.
- Lead and develop the Marketing Communication team, ensuring effective collaboration, performance, and capability development.
Requirements:
- Bachelor’s degree in Marketing, Communications, Advertising, Design, Creative Arts, or a related field.
- Minimum 10 years of experience in marketing communications, creative, branding, or advertising, with proven experience in a leadership role.
- Experience in creative/advertising agencies, technology, fintech, banking, e-commerce, digital platforms, or entertainment is preferred.
- Strong understanding of integrated marketing communications, brand development, creative strategy, digital marketing, and campaign management.
- Proven ability to develop and execute creative campaigns across digital, social media, and other customer touchpoints.
- Strong creative judgment with the ability to maintain brand consistency while developing fresh and relevant communication.
- Excellent leadership, stakeholder management, communication, and project management skills.
- Able to work effectively in a fast-paced, collaborative, and dynamic environment.
- Strong command of Bahasa Indonesia and English, both written and verbal.
