Job description for Marketing Communication (Cafe & Bakery) at PT Bumi Aki Boga
Department: Marketing
Employment Type: Full-time
Location: Onsite
Develop and execute marketing communication strategies to strengthen brand awareness, engagement, and sales performance within the Food & Beverage industry, across both online and offline channels.
Job Descriptions:
- Plan, implement, and evaluate marketing communication campaigns.
- Create promotional content (digital & offline) aligned with brand guidelines.
- Manage social media platforms, website, and other communication channels.
- Build and maintain relationships with media, influencers, and external partners.
- Draft press releases, articles, and other communication materials.
- Organize promotional events, sponsorships, and branding activities.
- Conduct market and competitor analysis to support communication strategies.
- Prepare reports and evaluate campaign performance.
Requirements:
- Bachelor’s degree in Marketing, Communications, Public Relations, or related fields.
- 1–3 years of experience in Marketing Communication, preferably within the F&B or lifestyle industry.
- Strong verbal and written communication skills.
- Familiarity with social media platforms, digital marketing tools, and basic design is a plus.
- Creative, proactive, and able to work independently as well as in a team.
- Capable of working under tight deadlines and managing multiple tasks.
