Marketing Assistant Manager

Support the strategy, execution, and brand experience across our growing portfolio of health & nutrition brands.

We are looking for a Marketing Assistant Manager who is strategic in thinking, hands-on in execution, and data-driven in decision-making to support the growth of our D2C health & nutrition brands.

This role is ideal for someone who understands brand fundamentals, enjoys end-to-end campaign execution, and is ready to grow into a full Brand Marketing Manager role within a multi-brand environment.

🎯 Key Responsibilities

Strategic Support to Marketing Manager

• Assist the Marketing Manager in all branding & marketing projects and tasks
• Turn ideas and strategic direction into; Action plans, Structured checklists, Clear timelines
• Prepare briefing documents before meetings, campaigns, or collaborations
• Support decision-making with organized research and summarized insights
• Translate high-level strategy into operational steps

Project Management & Execution Control

• Plan, coordinate, and execute marketing projects and campaigns
• Create; Working calendars, Campaign timelines, Task trackers
• Ensure all campaigns and content are executed; On time, Within scope, With excellence
• Monitor project progress and flag delays early
• Maintain structured workflow across all marketing initiatives
• Ensure zero missed deliverables

Task & Team Follow-Up (Execution Control)

• Follow up on internal marketing tasks and deadlines
• Coordinate with; BA / KOL / Affiliates, Internal team (Design, Ops, Marketplace), External agencies & vendors
• Manage scheduling, reminders, and execution tracking
• Ensure alignment between marketing plan and actual execution
• Escalate bottlenecks early

Content & Creative Management Support

• Turn Manager’s ideas into; Copywriting drafts, Structured content briefs, Ready-to-post content preparation
• Coordinate with designer & production team
• Ensure content calendar consistency across platforms
• Assist in replying to comments and basic community engagement (when needed)
• Maintain brand tone consistency

Marketing Data & Performance Tracking

• Track key marketing metrics; Content performance, Campaign performance, Marketplace metrics
• Prepare weekly and monthly performance summaries
• Highlight insights (not just data)
• Monitor campaign effectiveness and recommend adjustments
• Ensure marketing spending stays within approved budget
• Organize dashboards for Manager review

Research, Insight & Reporting

• Competitor monitoring (whey, electrolyte, supplement brands)
• Monthly market trend summaries
• Campaign benchmarking & performance comparison
• Collect and shortlist KOL, affiliate, and partnership opportunities
• Prepare structured research reports (no raw dump data)

Administrative & Organizational Support (Manager-Level)

• Organize marketing documents, files, and assets
• Maintain SOP and campaign archives
• Prepare meeting notes, summaries, and action points
• Schedule marketing meetings & coordination sessions
• Maintain brand asset library (logos, creatives, copy, guidelines)

✅ Education & Experience Requirements

Minimum Requirements

• Bachelor’s degree in Marketing, Communication, Business, or related field
• 2–5 years experience in:
• Marketing execution
• Campaign coordination
• Project management
• Experience handling multiple marketing projects simultaneously
• Familiar with social media and marketplace ecosystem

Core Skills Required

• Project Management & Execution Skill
• Coordination & Communication Skill
• Copy & Content Structuring Skill
• Analytical & Data Comfort
• Organizational Skill
• Technical Skills Required

Strongly Preferred

• Experience in FMCG / Supplement / Beauty / Lifestyle brands
• Experience in Marketing Agency (fast pace environment)
• Experience coordinating KOL / Affiliate campaigns
• Experience working with performance marketing data
• Familiar with Shopee / Tokopedia campaign structure

Personal Attributes (Critical)

• Fast follow-up mindset
• Strong sense of urgency
• Calm under pressure
• High ownership
• Detail oriented
• Structured thinker
• Self-driven)
• Comfortable working in fast-moving environment
• Not emotionally reactive
• Passion for health, nutrition, and creating meaningful consumer impact
• Willing to be placed in Mojolaban, Sukoharjo Regency, Central Java