Marketing & Promotion Staff (Restaurant)

QUALIFICATION & REQUIREMENTS:

• Education: High School Diploma / SMK, or a Bachelor’s degree in Communications, Marketing, Hospitality, or a related discipline.
• Experience: 1–2 years of experience in restaurant operations, hospitality marketing, or general promotional roles (preferred).

TECHNICAL SKILL:

• Familiar with content creation tools (Canva, CapCut, e.g).
• Understanding of social media metrics, performance analytics, and basic ad management.
• Professional fluency in both English and Indonesian (written & spoken).
• Core Competencies: Proactive, outgoing, and articulate communicator with strong interpersonal skills and a passion for creative storytelling.

CORE RESPONSIBILITIES:

• On-Site & Local Area Marketing (LAM)
• Marketing Collateral & Seasonal Props: Oversee the end-to-end production and placement of print materials (table tents, menu inserts, posters, exterior banners) and source/manage decorative props and outlet materials required for seasonal events.
• Marketing Execution & Outlet Briefing: Communicate, brief, and ensure that all marketing programs, promotions, and campaigns are executed seamlessly at the operational/outlet level.
• Community Outreach: Drive local partnerships by connecting with nearby corporate offices, residential communities, and businesses to distribute promotional flyers, lunch vouchers, and corporate discounts.
• Events & Private Functions: Assist in planning and executing in-house events, seasonal promotional menus, and corporate catering bookings.
• Digital & Social Media Growth
• Content Creation: Supporting internal design, social media teams, and external agencies to produce high-impact photos, short-form videos (Reels/TikTok), graphics, and copy for daily specials, menu launches, and chef spotlights.
• Community Engagement: Coordinate with the CRM team to handle incoming inquiries, direct messages, comments, and online reviews across Instagram, TikTok, Google, and other review channels.
• Influencer Relations: Collaborate with Social Media Team to organize events and media reviews by managing relationships with local food bloggers, micro-influencers, and food critics.
• Customer Retention & Strategic Partnerships
• Third-Party Partnerships & E-commerce: Establish and manage promotional collaborations with third-party platforms (e.g., Grab, Blibli, food delivery apps), continuously monitoring campaign performance and ROI.
• CRM & Loyalty: Support the CRM team in managing guest databases, birthday loyalty programs, email newsletters, and targeted Broadcast campaigns.
• Guest Relations: Oversee VIP guest experiences, coordinate special table bookings, and follow up on customer feedback.
• Performance Tracking & Market Intelligence
• Campaign Analytics: Data Handling the track key performance indicators (KPIs) across social channels, ad spend, voucher redemption rates, and event attendance.
• Reporting & Competitive Insights: Deliver weekly and monthly performance reports while keeping pulse on local market trends and competitor strategies.