Job description for Marketing and Communication Staff at PT Inovasi Sukses Sentosa
Requirements:
- Minimum Bachelor's Degree in Marketing, Communication, Business, Management, or related fields.
- Minimum 1–3 years of experience in Marketing, Digital Marketing, Social Media, Content Marketing, or related fields.
- Able to create engaging content for TikTok and Instagram, including content ideation, scriptwriting, content planning, and execution.
- Understand and have hands-on experience in managing digital advertising campaigns, especially Meta Ads, Google Ads, TikTok Ads, or other relevant advertising platforms.
- Able to monitor and analyze Ads performance and understand basic metrics such as CPC, CPM, CTR, CPL, CPA, Conversion Rate, and ROAS.
- Able to optimize advertising campaigns based on performance and marketing objectives.
- Understand digital marketing funnels, customer journey, lead generation, and conversion.
- Familiar with TikTok and Instagram trends and able to translate trends into relevant content ideas.
- Experience in handling digital campaigns, marketing activations, events, exhibitions, or promotional programs is a plus.
- Have an interest or experience in B2B Marketing and Partnership.
- Creative, analytical, proactive, and able to turn marketing ideas into execution.
- Good communication and coordination skills.
- Able to work independently as well as collaboratively in a fast-paced environment.
Job Responsibilities:
- Plan and execute digital marketing campaigns to support brand awareness, lead generation, and business growth.
- Create, develop, and manage content for Indotrading's social media platforms, especially TikTok and Instagram.
- Develop content ideas, content calendars, scripts, captions, and campaign concepts aligned with marketing objectives.
- Participate in the content production process, including taking videos, appearing in content when needed, coordinating with talent, and working with the creative team.
- Monitor social media trends and identify relevant content opportunities for the brand.
- Manage and monitor digital advertising campaigns, including Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, or other relevant platforms.
- Monitor campaign and content performance, including reach, engagement, leads, conversions, CPL, CPA, and ROAS.
- Support the execution of digital campaigns, promotional programs, and integrated marketing initiatives.
- Assist in organizing marketing activations, events, exhibitions, webinars, and other online or offline activities.
- Support the development and maintenance of relationships with B2B partners, communities, associations, media, and other strategic partners.
- Conduct market, competitor, and industry research to identify marketing opportunities.
- Coordinate with Sales, Business Development, Content, and other internal teams to support lead generation and business objectives.
- Prepare regular reports and recommendations based on marketing and campaign performance.
