Job description for Marketing & Activation at Stuja Kemitraan Indonesia
- Identify and build relationships with communities, brands, companies, event organizers, and other potential partners to create opportunities for events and activations at STUJA;
- Find and develop opportunities for events and activities at the store, including weddings, gatherings, FGD, meetings, workshops, community events, and other private or public events;
- Proactively approach potential customers and partners to introduce STUJA as a venue for events, gatherings, meetings, and other activities;
- Develop and execute brand activations, community programs, and colaboration initiatives that are relevant to STUJA’s brand and target audience;
- Explore product and brand colaboration opportunities with potential partners, including co-creation, product placement, and other forms of colaboration;
- Identify sponsorship opportunities and coordinate with potential sponsors for event support, brand placement, or other mutualy beneficial arrangements;
- Explore opportunities for STUJA to participate in external events through booths, pop-ups, colaborations, or other forms of brand presence;
- Build and maintain a pipeline of potential communities, brands, companies, and event opportunities for STUJA;
- Coordinate with internal teams and external partners to ensure events, activations, and colaborations are properly planned and executed;
- Support the planning of promotional activities and campaigns to increase store traffic and customer engagement;
- Manage and optimize Google Ads campaigns to support local store visibility and promotional activities;
- Manage STUJA’s Google Business Profile, including store information, visibility, and customer reviews;
- Manage and optimize STUJA’s presence on GoFood and GrabFood, including promotions, product information, visibility, and performance monitoring;
- Monitor and evaluate the performance of marketing activities, activations, events, and partnerships based on traffic, engagement, leads, and other relevant results;
- Maintain good relationships with communities, partners, event organizers, and other external parties to support long-term colaboration opportunities;
- Perform other duties and responsibilities as assigned by the direct supervisor in support of business and operational needs.
