Job description for MarCom at CV DMZ
About Us
We are an established kitchenware brand looking to scale to the next level. Inspired by how top brands dominate the Indonesian market through smart digital strategy, we're looking for a Marketing Strategist who can bring fresh thinking and real results.
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What You'll Do
• Develop and execute a full marketing strategy across TikTok, Instagram, Shopee, and Tokopedia
• Analyze campaign performance and optimize based on data
• Define brand positioning and messaging to stand out in the kitchenware market
• Plan and oversee product launch campaigns
• Collaborate with our internal team on content direction and creative briefs
What We're Looking For
• Proven experience as a Marketing Strategist or Brand Marketer (portfolio required)
• Strong understanding of social commerce in Indonesia (TikTok Shop, Shopee Live, etc.)
• Data-driven — you make decisions based on metrics, not just gut feeling
• Experience with KOL/influencer strategy is a big plus
• Has worked with a consumer product brand before (kitchenware, FMCG, or lifestyle preferred)
• Self-starter who can work independently and deliver results
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Nice to Have
• Experience growing a brand from established to market leader
• Network of relevant KOLs or content creators in the lifestyle/home niche
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What We Offer
• Competitive project-based fee (negotiable based on experience)
• Flexible working hours
• Creative freedom to bring your best ideas
• Long-term collaboration opportunity for the right person
