Job description for Livestream Operation Manager at Sejalan Creative Agency
Lead end-to-end livestream strategy & execution across platforms, ensuring strong creative direction, seamless operations, and maximum sales performance.
Qualifications:
• Proven experience in performance-driven agencies (preferably China-based ecosystem / TikTok Shop heavy)
• Strong understanding of livestream sales mechanics + performance ads
• Excellent communication skills (client-facing, able to handle brand directly)
• Highly independent, proactive, and able to make decisions fast
• Experienced in handling multi-platform (TikTok Shop, Shopee, etc.)
• Strong analytical & problem-solving skills (data-driven mindset)
Responsibilities:
• Oversee end-to-end livestream execution (creative, visual, flow, host direction, promo mechanics)
• Develop livestream concepts & sales strategy to maximize conversion
• Monitor & optimize live performance metrics (GMV, CVR, AWT, traffic sources)
• Work closely with brand for alignment on campaign direction & targets
• Coordinate with internal teams (KOL, production, ops) to ensure smooth execution
• Optimize performance using ads + organic traffic strategies
• Handle multiple livestream projects across different brands/platforms
KPI:
• GMV generated per livestream / monthly
• Conversion Rate (CVR)
• Average Watch Time (AWT)
• Traffic growth (paid + organic contribution)
• Livestream consistency & execution quality
• Client satisfaction & retention
