Job description for Livestream Leader (Beauty Industry) at Jay Ecommerce Indonesia
Job Overview
We are looking for a passionate and results-driven Livestream Leader to manage and scale our live commerce performance in the beauty retail space. This role is responsible for driving sales, engagement, and conversion through livestream channels while leading a team of hosts and coordinating with marketing, operations, and KOL teams.
Key Responsibilities1. Livestream Strategy & Performance
Develop and execute livestream strategies to achieve sales targets (GMV, ROAS, conversion rate)
Analyze live performance (traffic, CTR, CVR, AOV) and optimize continuously
Plan campaign calendar (daily live, big campaigns, payday, double date, etc.)
Ensure strong product positioning and bundling strategy during live
2. Team Leadership
Lead, train, and manage live hosts, moderators, and operators
Create SOP & script guidelines for hosts to improve engagement & conversion
Conduct regular performance review and coaching sessions
Build a strong, energetic, and sales-driven livestream culture
3. Content & Execution
Oversee livestream flow, storytelling, and selling techniques
Collaborate with marketing team for promo mechanics, vouchers, and traffic boosting
Ensure visual setup: lighting, product display, and branding consistency
Monitor live sessions and provide real-time direction & troubleshooting
4. KOL & Campaign Coordination
Coordinate with KOL/Influencer team for live collaborations
Manage KOL briefing, script alignment, and expected deliverables
Ensure campaign execution aligns with brand goals and ROI targets
5. Operations & Inventory Coordination
Work closely with warehouse & merchandising team to ensure:
Product readiness during live
Accurate stock availability
Fast-moving SKU prioritization
Monitor stock movement and sell-through rate during live
6. Data & Reporting
Track and report key metrics:
GMV (Gross Merchandise Value)
ROAS (Return on Ad Spend)
Conversion Rate
Viewer engagement
Provide insights and actionable recommendations after each live session
Qualifications
Bachelor’s Degree in Marketing, Business, or related field
Minimum 2–4 years experience in livestream / e-commerce / beauty retail
Proven track record in live selling performance (TikTok/Shopee preferred)
Strong understanding of beauty products & trends
Experience managing team & cross-functional collaboration
Have Tiktok and can find hosts affiliate from Tiktok
