KOL Spesialist

pop enjoy

Rp6,000,000 - 8,000,000/Month

Marketing KOL Specialist

Full-Time · On-site

Minimum Bachelor’s Degree

1 - 3 years of experience

This job was closed

Job Requirements

On-site

1 - 3 years of experience

Minimum Bachelor’s Degree

Skills

Influencer Marketing

Campaign Management

Digital Marketing

Teamwork

Microsoft Excel

Social Media

Analytical Skills

Communication Skills

Relationship Management

Negotiation Skills

Microsoft Office

KOL Operation

Talent Management

Content Marketing

Content Strategy

Job Benefits

THR

This job post is managed by

Gabriella PopEnjoy

Premium Employer

Job description for KOL Spesialist at pop enjoy

Job Description

Mencari, mengidentifikasi, dan membangun kerja sama dengan KOL, influencer, content creator, dan komunitas yang relevan dengan target market perusahaan.
Melakukan pendekatan, negosiasi, serta menjaga hubungan baik dengan KOL dan talent.
Menyusun campaign brief, timeline, dan memastikan seluruh deliverables dipenuhi sesuai kesepakatan.
Berkoordinasi dengan tim Marketing, Creative, dan Social Media untuk menjalankan campaign yang efektif.
Memantau performa campaign melalui metrik seperti reach, engagement, impressions, views, dan ROI.
Membuat laporan dan evaluasi hasil campaign beserta rekomendasi untuk peningkatan performa.
Mengelola database KOL serta melakukan mapping berdasarkan kategori, niche, audience, dan budget.
Mengikuti tren media sosial, influencer marketing, serta aktivitas kompetitor untuk menemukan peluang campaign baru.
Mengelola budget campaign secara efektif sesuai dengan target perusahaan.
Menjalin hubungan jangka panjang dengan KOL untuk mendukung aktivitas branding perusahaan.

Qualifications

Minimal Diploma (D3) atau Sarjana (S1) di bidang Marketing, Komunikasi, Public Relations, Bisnis, atau jurusan terkait.
Memiliki pengalaman minimal 2 tahun sebagai KOL Specialist, Influencer Marketing, Talent Management, atau posisi serupa.
Memahami strategi influencer marketing serta perkembangan media sosial (Instagram, TikTok, YouTube, dan platform lainnya).
Memiliki kemampuan komunikasi, negosiasi, dan relationship management yang baik.
Terbiasa melakukan analisis data campaign dan menyusun laporan performa.
Memiliki jaringan KOL atau influencer menjadi nilai tambah.
Mampu bekerja dengan target, memiliki inisiatif tinggi, serta mampu mengelola beberapa campaign secara bersamaan.
Kreatif, detail-oriented, dan mengikuti tren digital marketing terbaru.
Menguasai Google Workspace (Google Sheets, Docs, Slides) atau Microsoft Office.
Bersedia bekerja secara full-time di kantor.

Nilai Tambah (Preferred)

Pernah menangani campaign untuk brand FMCG/F&B/Beauty/Lifestyle.
Memahami penggunaan platform seperti TikTok Creator Marketplace, Shopee Creator, atau tools influencer marketing.
Memiliki kemampuan dasar dalam membaca metrik digital marketing dan campaign performance.

pop enjoy

1 - 10 employees

PopENjoy is a fast growing premium snack brand on a mission to redefine snacking in Indonesia. We believe great snacks should be delicious, better for you, and accessible not filled with excessive preservatives, MSG, or unnecessary additives.

Built around premium quality corn and natural ingredients, PopENjoy was created to challenge the dominance of conventional flour based snacks. Our products are gluten free, preservative-free, and thoughtfully crafted to deliver taste, value, and functionality in every pack.

But PopENjoy is more than a snack brand we are building a modern FMCG company powered by data, digital platforms, and strong brand storytelling. With rapid growth across online channels and expanding distribution networks, we are entering an exciting scale up phase that offers meaningful ownership, learning, and impact.

Office address

GREEN LAKE CITY (DETAILS HARAP WA NOMOR TERCANTUM)

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