Job description for KOL Specialist at eVantage HR
About the Role
We are looking for a KOL / Influencer Marketing Specialist to increase brand awareness, engagement, credibility, and customer acquisition. The ideal candidate has a strong understanding of social media trends, influencer communities, and audience behavior, with excellent communication and relationship-building skills.
Key Responsibilities
1. KOL Strategy & Planning
- Develop KOL and influencer marketing strategies aligned with brand and campaign objectives.
- Identify the right KOLs based on target audience, market, content niche, engagement, and brand fit.
- Develop KOL campaign concepts, briefs, timelines, and budgets.
2. Campaign Management
- Coordinate end-to-end KOL campaigns, from briefing and contracting through to content publication and reporting.
- Prepare campaign briefs, key messages, deliverables, and content guidelines.
- Coordinate product samples, events, interviews, reviews, livestreams, and other KOL activities.
- Ensure content is delivered on time and meets agreed campaign requirements.
- Review and coordinate content approvals with clients/brands where required.
3. Campaign Performance & Reporting
- Monitor KOL campaign performance across relevant platforms.
- Analyze which KOLs and content formats deliver the best results.
4. Social Media & Market Trends
- Stay up to date with social media trends, emerging platforms, viral content, and influencer marketing developments.
- Identify emerging KOLs and creators with strong growth potential.
- Monitor competitor KOL campaigns and industry activities.
- Provide insights and recommendations on new opportunities.
5. Events & Activations
- Support KOL-related events, product launches, media events, and brand activations.
Requirements
- At least 2 years of experience in KOL/influencer marketing, social media, PR, digital marketing, or a related role.
- Strong understanding of social media platforms such as Instagram, TikTok, YouTube, Facebook, and LinkedIn.
- Existing knowledge or network of KOLs/influencers is an advantage.
- Strong communication, negotiation, and relationship-management skills.
- Good understanding of influencer campaign metrics and analytics.
- Creative, proactive, and commercially minded.
- Good written and verbal communication skills.
- Location: Kelapa Gading, North Jakarta
