Job description for KOL Specialist at PT Aset Mitra Abadi (GeekPlaner)
KOL Specialist (MKT)
Job Description
Develop and execute KOL/Influencer Marketing campaigns in alignment with marketing objectives and campaign targets.
Source, identify, and evaluate relevant KOLs/Creators based on campaign requirements, audience, niche, engagement, and performance.
Build and maintain strong relationships with KOLs, creators, and influencer networks for long-term collaboration.
Manage end-to-end KOL collaboration processes, including outreach, negotiation, briefing, content coordination, and campaign execution.
Negotiate collaboration fees, deliverables, timelines, and partnership terms to achieve a mutually beneficial agreement.
Monitor and analyze KOL campaign performance, including reach, engagement, views, conversions, and other relevant metrics.
Prepare campaign reports and provide insights or recommendations based on performance data.
Stay up to date with social media trends, viral content, emerging creators, and developments across TikTok, Instagram, and YouTube.
Coordinate with internal teams to ensure campaigns are executed smoothly and according to deadlines.
Maintain accurate and organized KOL databases, campaign records, budgets, and administrative documentation.
Qualifications
Bachelor's degree (S1) in Communication, Marketing, Public Relations, or other relevant fields.
Minimum 1–2 years of experience in Influencer Marketing, KOL Management, Social Media, or related roles.
Previous experience working in a marketing/creative/digital agency is a plus.
Strong communication, negotiation, and persuasion skills with a solution-oriented and win-win approach.
Familiar with and actively using TikTok, Instagram, and YouTube, with a strong understanding of social media trends and creator ecosystems.
Strong analytical thinking and comfortable working with social media performance data.
Proficient in Microsoft Excel and/or Google Sheets for data management, reporting, and analysis.
Well-organized, detail-oriented, proactive, and able to manage multiple campaigns and deadlines.
Able to work in a fast-paced environment and adapt to changing campaign requirements.
Strong networking skills and preferably has an existing network of KOLs/Influencers/Creators.
