Job description for kol specialist at WOW Integrated Strategic Communications
Responsibilities:
• Manage communications and build relationships with media, KOL, and third-party agencies for joint collaboration of various campaigns/promotions.
• Responsible for growing the social/KOL capabilities of the business
• Source and review for the right ambassador/influencer match for each campaign
• Attract, onboard, and manage day-to-day relationships with Key Opinion Leaders (KOLs)
• Build long-term relationships with valuable KOLs
• Develop content planning and review creative content
• Show leadership and manage campaign teams throughout the execution
• Contribute to producing campaign assets and participate in on-set productions
• Monitor and optimize each KOLs performance
• Implement KOL engagement campaigns by liaising and coordinating with KOL in their requirements, timelines, and deliverables.
Requirements :
• Bachelor’s degree in any major
• Good working knowledge of digital marketing/advertising and preferably experience in KOL marketing and/or social media marketing
• Strong network with influencers with good account management skills
• A strong personality who is able to work autonomously and within a team
• Excellent problem-solving skills and high levels of accuracy
• Excellent written and communication skills
• Strong research skills
• Familiar with digital campaign.
• Strong project management and execution abilities.
• Excellent verbal and written communication skills in English and Bahasa Indonesia.
• Excellent presentation and interpersonal skills.
• Knowing copywriting and how to build offers.
• Have at least 3 year of relevant work experience managing KOL/influencers/buzzer/communities.
• Great time management skills and attention to detail
• Having good and extensive networking with KOL/influencers/buzzers/communities
