Job description for KOL Specialist at PT JNR Sosial Indonesia
Requirements:
- Minimum Bachelor’s degree, preferably in Communication, Marketing, or related fields.
- At least 2 years of experience as a KOL Specialist, Influencer Marketing, or similar roles in beauty industries.
- Excellent verbal and written communication skills.
- Has a broad network of Key Opinion Leaders (KOLs), influencers, and content creators across various social media platforms (Instagram, TikTok, YouTube, Shopee, etc.).
- Understands the latest social media trends and algorithms of major platforms.
- Capable of analyzing KOL campaign performance using data to provide ROI reports and insights.
- Able to come up with creative ideas for collaborations with KOLs aligned with the company’s branding strategy.
- Proficient in both Indonesian and English (verbal and written).
- Able to manage multiple projects simultaneously within tight deadlines.
- Familiar with influencer marketing tools such as Keyhole, HypeAuditor, or similar platforms.
Job Description:
- Develop and implement collaboration strategies with KOLs to enhance brand awareness and engagement.
- Research, select, and recruit KOLs that align with the target market and brand values.
- Manage the negotiation process, from proposals to contract agreements with KOLs.
- Oversee the execution of campaigns with KOLs, ensuring all deliverables align with the brief and expectations.
- Monitor and analyze KOL campaign performance to ensure results meet targets.
- Collaborate with the Marketing, Content, and Creative teams to integrate KOL strategies with the brand’s campaigns.
- Manage the KOL campaign budget efficiently.
- Stay updated with market trends and provide recommendations to improve KOL campaign effectiveness.
- Prepare performance reports of KOL activities and provide insights for future strategy development.
- Build long-term relationships with KOLs for potential future collaborations.
