Job description for KOL Specialist at PT Bion Fajar Integrata
Job Description
- Identify, research, and shortlist relevant KOLs and influencers based on the brand's target audience, campaign objectives, and budget.
- Build and maintain strong relationships with KOLs, influencers, talent agencies, and other relevant partners.
- Reach out to potential KOLs to initiate collaborations, negotiate rates, and manage partnership agreements.
- Plan, coordinate, and execute KOL marketing campaigns across social media platforms, including Instagram, TikTok, and YouTube.
- Develop campaign briefs, content guidelines, deliverables, and timelines to ensure alignment with brand objectives.
- Coordinate with internal teams and external partners to ensure smooth campaign execution and timely content delivery.
- Monitor KOL content to ensure it aligns with brand guidelines, campaign objectives, and agreed deliverables.
- Track and analyze campaign performance using relevant metrics, including reach, impressions, engagement rate, views, clicks, and conversions.
- Prepare campaign reports and provide insights and recommendations to improve future KOL marketing initiatives.
- Monitor influencer marketing trends, competitor activities, and emerging KOLs to identify new collaboration opportunities.
- Manage KOL databases, campaign budgets, product seeding, and collaboration documentation..
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
- Minimum 1–2 years of experience in Influencer Marketing, KOL Management, Talent Management, or a related role.
- Strong understanding of social media platforms, particularly TikTok, Instagram, YouTube, and X.
- Excellent communication, negotiation, and relationship management skills.
- Ability to manage multiple projects simultaneously and work effectively under tight deadlines.
- Strong analytical skills with the ability to evaluate influencer performance using engagement, reach, views, and other relevant metrics.
- Proficient in Google Workspace (Google Sheets, Docs, Slides) and Microsoft Office.
- Detail-oriented, proactive, and highly organized with strong problem-solving abilities.
- Able to work independently as well as collaboratively within a team.
- Able to join as soon as possible.
