Job description for KOL Specialist at YE-RIN
KOL Specialist
YE-RIN — CV Kal Berkarya Bersama
Job Description
* Research and identify KOLs, influencers, content creators, and affiliates that align with YE-RIN’s brand image and target market.
* Approach KOLs/management for barter and paid collaborations.
* Negotiate rates, deliverables, timelines, and collaboration terms.
* Plan monthly KOL collaborations according to product launches, campaigns, and promotional periods.
* Prepare content briefs and communicate product key messages to KOLs.
* Coordinate product selection, sizing, product seeding, and delivery.
* Manage KOL collaborations from initial outreach until content is published.
* Monitor posting schedules and follow up on content deadlines.
* Maintain good relationships with KOLs, creators, and management.
* Monitor KOL performance across TikTok, Instagram, Shopee Affiliate, and other relevant platforms.
* Track views, engagement, clicks, affiliate sales/GMV, and overall content performance.
* Evaluate KOL performance and identify potential creators for repeat or long-term collaborations.
* Maintain and regularly update the KOL database, including rates, contacts, collaboration history, and performance.
* Prepare weekly and monthly KOL performance reports.
* Research social media trends, emerging creators, competitors, and current fashion trends.
* Coordinate with Social Media, Content, E-commerce, and Marketing teams for ongoing campaigns.
Requirements
* Female, preferably 21–28 years old.
* Minimum D3/S1, preferably in Marketing, Communication, Public Relations, Business, or related fields.
* Minimum 1 year experience in KOL/Influencer Marketing, Social Media, PR, Digital Marketing, or related roles is preferred.
* Fresh graduates with strong knowledge and experience in social media/influencer marketing are welcome to apply.
* Strong understanding of TikTok, Instagram, and Shopee Affiliate.
* Familiar with current KOLs, influencers, and content creators, especially within the fashion, beauty, and lifestyle industry.
* Have a good sense of fashion and understand YE-RIN’s target market and visual direction.
* Able to evaluate KOL potential based on content quality, audience relevance, engagement, and performance, not only follower count.
* Good communication, interpersonal, and negotiation skills.
* Confident in approaching and maintaining relationships with KOLs and management.
* Organized and able to manage multiple collaborations simultaneously.
* Detail-oriented and responsible with deadlines and follow-ups.
* Comfortable using Google Sheets/Microsoft Excel for KOL databases and performance tracking.
* Basic understanding of social media analytics, engagement rate, affiliate sales, GMV, and campaign performance.
* Proactive, responsive, and able to work independently.
* Creative, trend-aware, and actively follows developments on TikTok and Instagram.
* Having an existing network/database of KOLs or creators is a plus point.
* Experience handling fashion brands or Shopee/TikTok affiliate campaigns is a plus point.
