Job description for KOL Specialist at Griity
Key Responsibilities:
- Manage communications and build relationships with media, KOL, and third-party agencies for joint collaboration of various campaigns/promotions
- Responsible for growing the social/KOL capabilities of the business
- Source and review for the right ambassador/influencer match for each campaign
- Attract, onboard, and manage day-to-day relationships with Key Opinion Leaders (KOLs)
- Build long-term relationships with valuable KOLs
- Develop content planning and review creative content
- Monitor and optimize each KOLs performance
- Implement KOL engagement campaigns by liaising and coordinating with KOL in their requirements, timelines, and deliverables.
Qualifications & Requirements:
- Min. experiences 1 year in managing KOL/influencers/buzzer/communities
- Good working knowledge of digital marketing/advertising and preferably experience in KOL marketing and/or social media marketing
- Strong network with influencers with good account management skills
- A strong personality who is able to work autonomously and within a team
- Excellent problem-solving skills and high levels of accuracy
- Excellent written and communication skills
- Strong research skills
- Great time management skills and attention to detail
- Having good and extensive networking with KOL/influencers/buzzers/communities
