Job description for KOL SPECIALIST at PT Cantik Alami Sehat
Are you a beauty enthusiast who is passionate about social media, influencer marketing, and building strong relationships with KOLs? If you are highly organized, detail-oriented, and confident in negotiation, we are looking for you!
PT Cantik Alami Sehat is continuously growing, and we are looking for a KOL Specialist who is ready to support our brand growth through effective influencer and social media campaigns. You will play an important role in identifying the right KOLs, managing influencer campaigns, negotiating collaborations, and analyzing campaign performance to drive brand awareness and business results.
As a KOL Specialist, you will work closely with the Marketing and Brand teams to develop and execute influencer campaigns that align with our brand objectives. You will also have the opportunity to build strong relationships with KOLs, influencers, agencies, and content creators while staying up-to-date with the latest social media trends.
Here are the qualifications you must have:
- Bachelor's degree (S1) in Marketing, Communication, Business, or a related field.
- Have 1–3 years of experience
- Beauty enthusiast with a strong interest in beauty, skincare, and lifestyle trends.
- Active and familiar with TikTok and Instagram
- Proven negotiation and communication skills
- Proficient in using social media analytics tools and preparing data-driven reports.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
What will you do?
- Research, identify, and recruit relevant KOL, influencers, and content creators (nano to macro) aligned with brand goals
- End-to-end management of influencer campaigns, including dealing, administration process, scheduling posts, reviewing content for brand compliance, and tracking deliverables
- Lead outreach, negotiate rate cards and terms, manage contracts, and handle talent payments efficiently.
- Establish and maintain strong long-term relationships with KOLs, agencies, and talent management entities
- Monitor campaign performance metrics (Reach, Engagement, ROI, Conversion), evaluate success, and present actionable insights in weekly/monthly reports.
- Stay up-to-date with social media trends, platform updates (TikTok, Instagram, YouTube), and competitor influencer strategies.
