Job description for KOL Specialist at PT Credo Indonesia
Role Overview
We are looking for a highly organized and strategic KOL Specialist to manage our influencer marketing campaigns from start to finish. You will be the face of our brand to the creator community, responsible for identifying the right talent, negotiating contracts, ensuring high-quality content delivery, and analyzing campaign ROI.
Category : FMCG & Beauty
Job Description (Responsibilities)
- End-to-End Campaign Management: Lead the entire KOL lifecycle from scouting, outreach, negotiation, and contracting, to content briefing and posting schedules.
- Content Quality Control: Draft clear, creative briefs and review KOL content before publishing to ensure it strictly aligns with our brand tone, aesthetic, and campaign objectives.
- Relationship Management: Build and maintain a strong, long-term network and database of Mega, Macro, Micro, and Nano influencers specifically within the local Beauty and FMCG space.
- Budget & Administrative Control: Manage campaign budgets efficiently, coordinate with the finance/legal team for invoicing, and ensure all administrative documents (SPK, NPWP, etc.) are collected accurately.
- Performance Tracking & Reporting: Monitor post-campaign analytics (Engagement Rate, CPM, CTR, Conversions) and create actionable reports to optimize future strategies.
Qualifications (Requirements)
- Experience: Minimum 2 years of proven experience in KOL/Influencer Management, specifically handling Beauty, Skincare, or FMCG brands.
- High Responsiveness & Ownership: Understands that the social media landscape operates 24/7. Possesses a flexible, agile mindset and is willing to communicate with creators or troubleshoot urgent campaign issues outside of standard office hours (including weekends) to ensure smooth content delivery.
- Negotiation Skills: Highly persuasive with a track record of securing the best rates and added value (such as bonus deliverables) from creators.
- Analytical Mindset: Comfortable working with social media metrics (TikTok, Instagram, YouTube) and e-commerce tracking links to measure actual business impact, not just vanity metrics.
- Soft Skills: Exceptional communication, highly detail-oriented (capable of managing hundreds of KOLs simultaneously without missing deadlines), and a proactive problem-solver.
