Job description for KOL Specialist at Velixir Parfums
Velixir is an Indonesian fragrance company established in 2025, specializing in the development, production, and distribution of premium perfume products. The company operates with a digital-first business model, combining strong brand development, product innovation, and integrated marketing strategies to build a distinctive position in the lifestyle and fragrance industry.
With a strong growth ambition, Velixir continues to expand its market presence and capabilities, positioning itself as an emerging premium brand in Indonesia.
Responsibilities:
- Manage and grow affiliate & KOL networks (TikTok, Shopee, Instagram)
- Identify and onboard high-performing affiliates/KOLs
- Plan and execute affiliate campaigns to drive GMV and brand awareness
- Monitor and optimize affiliate performance (conversion, ROI, content quality)
- Coordinate with KOLs for:
- Content briefs
- Timeline & deliverables
- Campaign alignment
- Analyze campaign results and prepare performance reports & insights
- Maintain strong relationships with existing KOLs and partners
Qualifications:
- Bachelor's Degree in Marketing, Communications or a related field
- Minimum 2–4 years of experience in:
* Affiliate marketing
* KOL / influencer management - Strong understanding of:
- TikTok & Shopee ecosystem
- Live commerce and content-driven sales
- Experience in campaign planning and execution
- Data-driven mindset (comfortable with tracking ROI, GMV, and performance metrics)
