Job description for KOL Specialist (Fragrance) at PT. Aroma Prima Livindo
You Will :
- Develop strategies and execute KOL campaigns to increase brand awareness, engagement, and sales.
- Conduct partnership negotiations, briefings, and monitor campaign implementation.
- Coordinate with the Marketing, Brand, and Creative teams to ensure campaigns are running according to objectives.
- Monitor and evaluate campaign performance based on established KPIs.
- Conduct research on social media trends, influencers, and competitor activity.
- Manage a KOL database and maintain long-term relationships with potential talent.
- Prepare reports and analyze campaign results to inform evaluation and strategy development.
Requirments
- D3/S1 in Marketing, Communications, Public Relations, Business Administration, or a related field.
- 1–2 years of proven experience in KOL specialist in fragrance, personal care or FMCG
- Deep understanding of social media algorithm, features, and trends across TikTok, Instagram within the beauty or FMCG sectors.
- Existing relationships or a solid database of beauty influencers ranging from nano and micro to macro and mega KOLs. (is a must)
- Ability to negotiate rates, contract terms, and deliverables (e.g., video posts, live streams) while staying within the brand's budget.
- Can join as soon as possible and willing to be placed at Greenlake City, Tangerang
Note: Interview dilakukan secara offline di HO.
