Job description for KOL Marketing Specialist at PT XIAOXI TECH INDONESIA
A. Job Responsibilities
1. Full-Channel KOL and Community Resource Development
Responsible for researching the social media and community ecosystems in core overseas markets such as Europe, the United States, and Southeast Asia, covering platforms including YouTube, Instagram, TikTok, X, Discord, Reddit, etc. Based on the company's products and user positioning, identify vertical KOLs, KOCs, community opinion leaders, and tech bloggers. Verify the authenticity of account data, and build, update, and maintain a tiered resource database of overseas KOLs and community influencers.
2. Differentiated KOL Marketing Strategy Planning
Based on the company's overseas growth objectives and the ecosystem differences across regions and platforms, develop tailored KOL promotion strategies. Align with B2B brand promotion logic to enhance overseas brand awareness and market reputation.
3. End-to-End Execution of KOL Collaborations
Independently manage overseas KOL outreach, business communication, and negotiation, and flexibly finalize collaboration models including paid partnerships, product exchanges, and pure commission arrangements. Follow through the entire process of script review, content revision, and publishing to ensure compliant and efficient project delivery.
4. Data Review and Performance Optimization
Monitor full-channel promotion data and regularly produce data reports and review summaries. Analyze high-performing content and KOL tactics, optimize KOL screening criteria and content direction, phase out low-efficiency resources, and continuously improve collaboration ROI and brand customer acquisition results.
B. Qualifications
1. Language and Education: Bachelor's degree or above; proficient in English, capable of independently handling all-English business communications, email correspondence, and collaboration copywriting, with the ability to communicate seamlessly with overseas KOLs and community bloggers.
2. Domain Expertise: Candidates with prior exposure to Big Data, AI, proxy & network solutions, cloud services, or related IT & technology products will be given preference.
3. Platform Experience: Familiar with the ecosystems and user characteristics of overseas platforms such as YouTube, TikTok, Instagram, X, Discord, and Reddit. Prior experience in overseas KOL outreach and community marketing implementation is preferred. Experience in promoting B2B, SaaS, or tool-type products is a plus.
4. Core Competencies: Possess the ability to scrutinize account data and accurately identify inflated traffic; strong execution ability, detail-oriented, and rigorous.
5. Role Understanding: Understand B2B brand overseas marketing logic and possess long-term marketing thinking for building brand awareness and driving user penetration.
6. General Qualities: Strong business negotiation and communication skills, capable of independently developing KOLs and closing collaborations. Adaptable to the fast pace of the internet industry, goal-oriented, highly resilient under pressure, and skilled at reviewing and optimizing work.
7. Work Setup: Able to fully Work-From-Office (WFO), Monday to Friday, 08.30 - 17.30. Placement in SCBD, South Jakarta.
