Job description for KOL & Creator Marketing Specialiast at PT NCS Consultant Indonesia
Key Responsibilities :
- Develop and manage KOL, Creator, and Affiliate partnerships across TikTok, Instagram, and other social media platforms.
- Build and maintain a strong creator network, including Nano, Micro, Mid-tier, and Macro influencers.
- Manage end-to-end collaboration processes, including creator sourcing, negotiation, briefing, sample coordination, content review, publishing, and performance evaluation.
- Execute TikTok Affiliate, product seeding, barter, paid collaborations, CPS campaigns, and other influencer marketing initiatives.
- Plan and coordinate monthly KOL campaigns and content promotion strategies to drive brand awareness and sales.
- Develop creator briefs and content directions aligned with brand messaging and product selling points.
- Collaborate with the E-commerce team to convert influencer traffic into sales and improve campaign performance.
- Monitor campaign performance, including views, engagement, clicks, GMV, ROI, and sales conversion.
- Stay updated on TikTok and Instagram trends, creator insights, and consumer behavior to identify new growth opportunities.
- Support new product launches, brand campaigns, and other marketing initiatives.
Requirements :
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years of experience in KOL, Influencer Marketing, Creator Marketing, Affiliate Marketing, or Social Media Marketing.
- Strong understanding of the Indonesian TikTok and Instagram creator ecosystem.
- Hands-on experience managing TikTok Affiliate, product seeding, barter, paid collaborations, and affiliate campaigns.
- Proven experience managing multiple creator collaboration projects.
- Experience in Beauty, Personal Care, FMCG, Lifestyle, Health, or Mother & Baby industries is preferred.
- Strong commercial mindset with the ability to identify content that drives engagement and sales.
- Excellent communication, negotiation, and relationship management skills.
- Fluent in Bahasa Indonesia and English.
