Job description for KOL & Community Manager at Lengua
Experience Requirements
- Minimum 5–7 years of experience in Influencer Marketing Agencies or Digital Agencies
- Minimum 2 years of experience leading and managing a team directly, including people development, performance management, and team supervision (individual contributor experience will not be considered for this requirement).
- Proven experience leading end-to-end influencer or community campaigns for multiple brands and industries
- Strong experience managing cross-functional teams, stakeholders, and client relationships.
Technical Requirements
- Strong understanding of influencer marketing strategy, campaign planning, and digital communication.
- Experienced in managing KOL sourcing, talent mapping, negotiation, and partnership management.
- Strong project management and operational management skills.
- Comfortable working with campaign analytics, reporting, and performance evaluation.
- Strong understanding of social media platforms, trends, audience behavior, and creator ecosystems.
- Able to develop strategic proposals, campaign rollouts, and budgeting plans.
- Familiar with campaign tracking tools, social media analytics, and reporting platforms.
- Strong proficiency in Google Workspace, presentation tools, and project management platforms.
Job Description
We’re looking for a strategic and people-oriented leader with strong ownership, clarity, and proven experience in building influencer marketing strategies that drive meaningful business impact, strong client partnerships, and high-performing teams.
This role is ideal for someone who thrives in fast-paced environments, understands both creative and commercial perspectives, and knows how to lead teams with empathy and accountability.
What You’ll Do
1. Strategic KOL & Community Development
- Develop and execute influencer marketing strategies that align with client objectives, business goals, and audience relevance.
- Translate client briefs into impactful campaign approaches, rollout plans, budgets, and measurable execution strategies.
- Collaborate with planners and cross-functional teams to ensure campaigns are strategically strong and execution-ready.
2. Campaign & Project Management
- Lead end-to-end influencer campaigns from planning to reporting.
- Ensure smooth operations, strong coordination, timely execution, and high-quality deliverables across campaigns.
- Monitor campaign performance, analyze insights and metrics, and optimize strategies to maximize effectiveness and ROI.
3. Partnership & Relationship Management
- Build and maintain strong relationships with influencers, communities, talents, and external partners.
- Lead negotiations regarding deliverables, timelines, and compensation while ensuring mutually beneficial partnerships.
- Strengthen long-term client relationships through strategic thinking, reliability, and strong communication.
4. Leadership & Team Development
- Lead and grow the KOL & Community team through clear direction, collaboration, accountability, and empathetic leadership.
- Allocate team resources effectively to support campaign performance and operational efficiency.
- Handle campaign challenges, team burnout, and client escalations with a calm, proactive, and solution-oriented approach.
5. Business & Growth Mindset
- Demonstrate strong commercial awareness and identify opportunities that contribute to agency growth, client retention, and business expansion.
- Evaluate overall campaign and business performance while ensuring alignment with agency goals and leadership vision.
- Contribute to strengthening internal processes, team capabilities, and operational excellence.
