Job description for KOL & Affiliate Supervisor at Babycare
Responsibilities:
- Lead and supervise the KOL & Affiliate team to achieve monthly targets.
- Develop and execute KOL & Affiliate strategies to increase brand awareness, engagement, GMV, and sales.
- Identify, recruit, and maintain relationships with KOLs, influencers, creators, and affiliates.
- Manage end-to-end campaigns, including creator selection, briefing, negotiation, execution, and evaluation.
- Negotiate KOL rates, affiliate commissions, deliverables, and campaign terms.
- Monitor and analyze campaign performance, including views, engagement, GMV, orders, conversion rate, and ROI.
- Identify high-performing creators and develop strategies to maximize their performance.
- Build and maintain a strong KOL & Affiliate database.
- Coordinate with Content, Marketing, and E-commerce teams to ensure campaign objectives are achieved.
- Prepare regular performance reports and provide recommendations to management.
Requirements:
- Minimum 3-5 years of experience in KOL leader, Influencer Marketing, Affiliate Marketing, or related fields.
- Strong understanding of TikTok, TikTok Shop, Affiliate Marketing, and Influencer Marketing.
- Proven experience managing KOLs, creators, or affiliates.
- Strong negotiation, communication, and relationship-building skills.
- Data-driven and able to analyze campaign performance and sales metrics.
- Strong leadership and team management skills.
- Target-oriented, proactive, creative, and adaptable to fast-changing social media trends.
- Experience in e-commerce, FMCG, beauty, mother & baby brands is a plus.
