Job description for KOL & Affiliate Manager at PT. Borwita Indah
What You'll Do
- Develop Strategic Direction: Develop and execute integrated KOL, influencer, affiliate marketing, and Service Ads strategies to drive brand awareness, audience engagement, sales conversion, and business growth.
- Lead Campaign Performance: Oversee end-to-end campaign execution, from planning and partner selection to implementation, performance monitoring, and post-campaign evaluation.
- Manage Service Ads: Lead the planning, execution, monitoring, and optimization of paid advertising campaigns for brand principals and clients, ensuring alignment with campaign objectives, media budgets, and agreed performance targets.
- Drive Commercial Results: Establish performance targets and monitor key metrics such as GMV, conversion rate, ROAS, CPA, and ROI to ensure campaign effectiveness and sustainable business growth.
- Optimize Budget Allocation: Manage campaign budgets, KOL fees, affiliate commissions, and advertising spend to maximize marketing efficiency and return on investment.
- Build Strategic Partnerships: Develop and maintain strong relationships with brand principals, KOLs, influencers, affiliate partners, advertising platforms, and agencies to create sustainable business opportunities.
- Lead and Develop the Team: Manage, coach, and develop KOL Specialists, Affiliate Specialists, Affiliate Admin, and other relevant team members to achieve individual and team performance targets.
- Monitor Analytics and Reporting: Establish performance tracking, dashboards, and regular reports to evaluate campaign effectiveness, identify growth opportunities, and provide data-driven recommendations.
- Ensure Brand and Platform Compliance: Ensure all campaigns, content, advertising activities, and partner collaborations comply with brand guidelines, platform policies, and internal procedures.
- Drive Continuous Improvement: Identify market trends, new partnership opportunities, and innovative campaign approaches to improve service quality, operational efficiency, and commercial performance.
What We're Looking For
- Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
- Minimum 5 years of experience in Digital Marketing, KOL/Influencer Marketing, Affiliate Marketing, or Performance Marketing.
- Minimum 2 years of experience in team leadership or managing cross-functional projects with responsibility for business targets and budgets.
- Proven experience in managing end-to-end digital campaigns, strategic partnerships, and commercial performance.
- Hands-on experience or strong working knowledge of paid advertising campaigns and performance optimization; experience managing advertising services for brand clients is a strong advantage.
- Strong understanding of digital marketing metrics, including GMV, conversion rate, ROAS, CPA, ROI, and advertising spend efficiency.
- Proven ability to manage budgets, evaluate campaign profitability, and translate performance data into actionable business strategies.
- Strong stakeholder management, negotiation, and relationship-building skills, particularly when working with brand principals, KOLs, affiliate partners, and external agencies.
- Excellent leadership, communication, analytical thinking, and problem-solving skills.
- Proactive, commercially minded, and results-oriented, with the ability to manage multiple campaigns and priorities in a fast-paced environment.
- Familiarity with TikTok, social media platforms, e-commerce marketplaces, and digital advertising platforms is preferred.
