Job description for KOL Affiliate Supervisor at PT. Decision Tree Indonesia
About the role
Join the high-growth E-commerce team at PT DECISION TREE INDONESIA as a Business Development Lead (TikTok Shop / Affiliate Marketing). In this result-driven role based in Pluit, North Jakarta, you will lead a specialized Business Development team to scale our presence in the hair care category. Your mission is simple: Convert influencer partnerships into measurable GMV growth. You will be responsible for the entire affiliate funnel, from identifying high-converting creators to ensuring high-quality video outputs that drive sales.
Key responsibilities
- Develop and execute Business Development strategies to achieve monthly and quarterly GMV targets through the TikTok Affiliate model
- Establish a rigorous screening process to identify high-converting creators (KOL/KOC), focusing on conversion data (GPM) and audience fit for hair care products
- Oversee the end-to-end Business Development workflow: creator scouting, negotiation, sample distribution, and video fulfillment
- Optimize the Sample-to-Video yield rate and ensure timely video uploads
- Manage and coach a team of KOL specialists, setting clear KPIs and monitoring daily performance
- Provide hands-on training for negotiation and sales hooks
- Analyze creator performance data to identify winning creator profiles and content styles
- Scale successful strategies across the team
About you
- Minimum 2 years of experience in TikTok Shop/Affiliate Marketing or E-commerce Business Development
- Previous experience as a Senior Business Development or Team Lead is mandatory
- Demonstrated ability to achieve sales/GMV targets
- Strong intuition and data-driven approach to identifying high-converting creators on TikTok
- Understanding of selling hooks for hair/beauty products is a plus
- Results-first mindset with ability to manage high-volume outreach and follow-ups in a fast-paced environment
- Strong communication skills to motivate the team and solve operational bottlenecks
- Good verbal and written English communication skills
- Proficient in Microsoft Excel for data tracking
- Familiar with the TikTok Shop Affiliate backend
