Job description for Junior Media Buyer (Meta & Tiktok) at PT Pena Teknologi Indonesia
Role Overview
The position is responsible for executing, monitoring, and optimizing Meta and TikTok advertising campaigns. Working closely with the Growth Manager, this role focuses on campaign setup, daily performance monitoring, reporting, and implementing optimization actions to support customer acquisition and revenue growth. This is an execution-focused role for someone who enjoys working with advertising platforms, analyzing campaign data, and continuously improving performance.
Key Responsibilities
- Set up and launch Meta and TikTok advertising campaigns.
- Create campaigns, ad sets, audiences, and tracking according to established strategies.
- Monitor daily campaign performance and identify performance trends.
- Track key metrics including spend, CPA, ROAS, CTR, CPC, CPM, and conversion rates.
- Prepare performance reports and share insights with the Growth Manager.
- Execute campaign optimizations and scaling actions based on approved strategies.
- Ensure accurate implementation of creatives, budgets, targeting, and tracking.
- Maintain advertising dashboards and reporting systems.
- Monitor creative fatigue and communicate findings to the Growth Manager and Creative Team.
- Assist with A/B testing execution and campaign organization.
Qualifications
- 1–3 years of experience running Meta Ads and/or TikTok Ads.
- Familiarity with Meta Ads Manager and TikTok Ads Manager.
- Strong analytical skills and attention to detail.
- Comfortable working with data, reports, and performance metrics.
- Organized and process-oriented.
- Able to identify trends and communicate insights clearly.
- Fluent in English (written and spoken).
KPIs
- Campaign launch accuracy
- CPA
- ROAS
- Budget pacing accuracy
- Reporting accuracy
- Optimization turnaround time
- Campaign uptime and tracking accuracy
Nice to Have
- Experience with Shopify.
- Experience with Triple Whale or similar attribution tools.
- Experience in DTC e-commerce.
- Basic understanding of creative testing frameworks.
