Job description for INTERSHIP SOCIAL MEDIA SPECIALIST at TBNS
Job Summary
As a Social Media Specialist Intern, you will support the Marketing & Branding team in managing the company's digital presence across various social media platforms. You will gain hands-on experience in content strategy, social media management, copywriting, blog writing, branding, campaign development, and digital marketing. This internship is designed for students who are passionate about digital marketing, creative communication, and branding, and who aspire to build a professional career in the marketing and creative industry.
Responsibilities
- Assist in planning, creating, and scheduling engaging content for social media platforms (Instagram, TikTok, LinkedIn, Facebook, YouTube, etc.).
- Develop creative content ideas, monthly content calendars, and campaign concepts that align with the company's marketing objectives.
- Create engaging captions, copywriting, and educational content consistent with the company's brand identity.
- Write and develop SEO-friendly blog articles, website content, and educational materials related to the company's services and industry.
Brainstorm and propose creative campaign titles, promotional themes, and marketing slogans for digital and offline campaigns.
- Conduct research on industry trends, competitors, audience behavior, and social media trends to generate innovative content ideas.
- Coordinate with graphic designers, photographers, and videographers to produce high-quality marketing materials.
- Assist in photography, videography, and short-form video production when required.
- Monitor social media performance, analyze engagement, and prepare simple performance reports with recommendations for improvement.
- Engage with audiences by responding to comments, messages, and online interactions when required.
- Support general marketing administration and documentation.
- Demonstrate initiative by contributing creative ideas and actively participating in marketing, branding, and business development projects.
Qualifications
Currently enrolled in a Bachelor's or Diploma program, preferably in:
- Marketing
- Communication
- Digital Marketing
- Public Relations
- Visual Communication Design (DKV)
- Multimedia
- Advertising
- Business Management
- English Literature
- Journalism
- Or other related disciplines with a strong interest in digital marketing and branding.
- Must not be in the process of completing a final thesis (skripsi) and must be available for a minimum internship period of six (6) months.
- Strong interest in digital marketing, branding, content creation, and social media management.
- Enjoys writing blogs, articles, captions, copywriting, and educational content.
- Able to generate creative content ideas, campaign concepts, and attractive marketing themes.
- Familiar with social media platforms such as Instagram, TikTok, LinkedIn, Facebook, and YouTube.
- Basic knowledge of Canva, CapCut, Adobe Creative Suite, Meta Business Suite, or similar content creation tools is an advantage.
- Understanding of SEO fundamentals and content marketing is an advantage.
- Possesses strong written and verbal communication skills.
- Creative, detail-oriented, responsible, proactive, and willing to learn.
- Demonstrates initiative and enjoys collaborating with cross-functional teams.
- Owns a personal laptop for daily work.
- Owns a motorcycle or car and is able to commute independently.
- Preferably resides near Lippo Cikarang, Bekasi, or is willing to relocate closer to the office during the internship.
- Willing to work on-site (WFO), Monday to Friday, 8:00 AM – 5:00 PM.
Benefits
- Gain practical experience in corporate marketing, branding, digital marketing, content strategy, and social media management.
- Work directly with experienced marketing and branding professionals on real business projects.
- Develop professional skills in content creation, copywriting, SEO blog writing, campaign planning, digital communication, and branding.
- Receive mentoring and valuable exposure to corporate marketing practices.
- Outstanding interns with excellent performance, attitude, and final evaluation may be offered a full-time employment opportunity within the company.
- High-performing interns may also receive recommendations for career opportunities with the company's clients and business partners, subject to business needs and performance evaluation.
