Job description for Host Livestream Commerce at Benang Digital
About the Role
Benang Digital is looking for an energetic and confident female live host to represent our beauty brand on TikTok Shop livestream commerce. This role is central to our sales growth strategy, engaging viewers in real time, building trust in our products, and driving conversion during every session.
Responsibilities:
- Host daily livestream sessions on TikTok Shop, delivering engaging, on brand content that educates viewers about Noulu's skincare line
- Explain product benefits, ingredients, and usage clearly and persuasively (hydrating and exfoliating lines featuring hyaluronic acid, panthenol B5, glycolic acid, and L Arginine)
- Drive real time sales through demos, Q&A, and interactive engagement with viewers
- Maintain a warm, credible, and professional on camera presence consistent with Skincare Japanese inspired, premium skincare positioning
- Collaborate with the marketing and content team on session themes, promo mechanics, and campaign calendars (including bundling, vouchers, and double date campaigns such as 9.9, 10.10, 11.11)
- Track and report basic live performance metrics after each session (views, orders, engagement) to the internal team
- Stay updated on skincare trends and competitor livestream formats to keep content fresh
Requirements
- Female, 20 to 35 years old
- Prior experience hosting TikTok Live or livestream commerce sessions is a strong advantage (skincare or beauty category preferred)
- Comfortable and confident speaking on camera for extended periods (minimum 3 to 4 hour sessions)
- Clear, articulate communication in Bahasa Indonesia; basic English is a plus
- Genuine interest in skincare and beauty, with the ability to explain product benefits in a relatable way
- Positive, energetic, and adaptable personality that can sustain engagement throughout a live session
- Reliable, punctual, and able to commit to a regular live schedule (including some evening or weekend slots)
- Comfortable working with a team (production support, moderator, content lead)
Nice to Have
- Existing personal following or audience on TikTok or Instagram
- Experience with skincare, beauty, or wellness brands specifically
- Familiarity with TikTok Shop Seller Center or Kalodata style performance tracking

