Horeca Sales Executive (Meat & Seafood)

JOB DESCRIPTION

• Develop and execute sales strategies to achieve HORECA sales targets and business objectives.
• Identify, approach, and acquire new HORECA customers, including hotels, restaurants, cafés, catering companies, and food businesses.
• Build and maintain strong relationships with existing customers to ensure customer satisfaction and long-term partnerships.
• Understand customer needs and provide suitable product recommendations for meat and seafood products.
• Conduct regular customer visits, product presentations, and business negotiations.
• Prepare sales proposals, quotations, and negotiate pricing and commercial terms with customers.
• Monitor market trends, competitor activities, and customer preferences to identify new business opportunities.
• Coordinate with internal teams, including Warehouse, Purchasing, and Operations, to ensure smooth order fulfillment and customer satisfaction.
• Follow up on customer orders, payments, and account performance.
• Maintain accurate sales records, customer databases, and sales activity reports.
• Achieve individual sales targets and contribute to overall company growth.
• Provide feedback and insights regarding market conditions and customer needs.

QUALIFICATION

• Minimum Diploma (D3) or Bachelor's Degree in Business, Marketing, Hospitality Management, Food Technology, or a related field.
• Minimum 2 years of experience in HORECA Sales, B2B Sales at Food Distributor, FMCG, or related industries.
• Experience in selling fresh and frozen meat, seafood, or food ingredients is highly preferred.
• Strong network and relationships with HORECA customers are an advantage.
• Excellent communication, negotiation, and presentation skills.
• Strong sales mindset with proven ability to achieve sales targets.
• Customer-oriented with strong relationship-building skills.
• Good understanding of food service operations and customer requirements.
• Able to work independently, manage multiple customers, and operate in a fast-paced environment.
• Proficient in Microsoft Office and sales reporting tools.
• Possess a valid driving license (SIM A/C) and willing to conduct customer visits.
• Willing to be based in Joglo, West Jakarta and travel for customer visits.