Job description for Head of Social Strategist at PT. Digitraffic Indonesia
Requirements:
- Experience: Minimum of 4 years of experience in social media management, digital strategy, or integrated digital marketing (agency background is highly preferred).
- Multi-Industry Expertise: Proven track record of managing diverse portfolios across various industries, including FMCG, Finance, B2B, and others.
- Leadership & Management: Strong team management and workflow orchestration skills with a track record of guiding multi-disciplinary teams.
- Pitch & Financial Savvy: Experienced in crafting winning pitch decks, presenting to stakeholders, and managing project budgets.
- Communication Skills: Excellent public speaking, presentation, and interpersonal skills; comfortable leading high-stakes client meetings and internal presentations.
- Background Flexibility: Backgrounds in either Visual/Design-driven strategy or Copywriting/Content-driven strategy are equally welcome.
Responsibilities:
- Team Leadership & Oversight: Oversee, mentor, and manage the day-to-day operations of Digital Strategists, Social Media Optimizers, and KOL Specialists within the Creative Department.
- Workflow & Operations Management: Structure and optimize team workflows, ensuring clear task distribution across designated Account PICs to maintain efficiency and meet project deadlines.
- Strategic Leadership: Develop bespoke, high-impact social media and digital strategies for ongoing projects and clients, tailored to specific client goals and target audiences.
- Pitching & Budgeting: Lead the end-to-end strategic proposal development and budget planning for new client pitches as well as client renewals/maintenance clients.
- Performance & Optimization: Monitor campaign effectiveness, ensuring strategy execution aligns with performance KPIs and ROI for clients.
- Cross-Department Collaboration: Work closely with creative, media buying, and account management teams to deliver integrated, cohesive digital solutions.
