Head Of Social Media Specialist

TRADEMARK MARKET

Rp3,000,000 - 4,000,000/Month

Marketing Social Media Manager

Full-Time · Hybrid

Minimum Bachelor’s Degree

1 - 3 years of experience

Job Requirements

Hybrid

1 - 3 years of experience

Minimum Bachelor’s Degree

20-45 years old

Skills

Creative Marketing

Content Marketing

Social Media

Digital Marketing

This job post is managed by

Trademark Market

Job description for Head Of Social Media Specialist at TRADEMARK MARKET

DESKRIPSI PEKERJAAN

Strategi & Perencanaan Konten

• Mengembangkan strategi konten media sosial yang konsisten dengan arah brand Beauty of Saira.

• Menentukan kalender konten bulanan, termasuk tema, gaya visual, dan pesan utama.

• Menganalisis tren digital, pop culture, dan perilaku audiens untuk menjaga relevansi konten.

Kreatif & Copywriting

• Menulis caption, headline, dan storytelling copy yang engaging, sesuai karakter Beauty of Saira.

• Mengembangkan ide konten kreatif untuk Instagram, TikTok, dan platform lainnya.

• Mengarahkan tone of voice brand agar konsisten dan menarik di setiap kanal komunikasi.

Produksi & Editing Konten

• Membuat dan mengedit konten foto/video (reels, TikTok, stories) dengan kualitas visual yang menarik.

• Berkolaborasi dengan fotografer, videografer, dan desainer untuk memastikan hasil maksimal.

• Mengawasi proses produksi konten selama event berlangsung, termasuk real-time coverage.

Manajemen Media Sosial

• Mengelola akun media sosial secara harian (posting, monitoring, dan engagement).

• Menjaga konsistensi estetika dan identitas visual di seluruh platform.

• Melakukan analisis performa konten dan membuat laporan hasil insight bulanan.

Kolaborasi & Aktivasi Digital

• Bekerja sama dengan tim Marketing dan Partnership untuk mendukung kampanye promosi dan sponsor.

• Mengembangkan ide kolaborasi digital dengan brand, influencer, dan komunitas lokal.

• Menciptakan momentum digital menjelang event untuk meningkatkan awareness dan engagement.

TRADEMARK MARKET

Events Services

11 - 50 employees

The TRADEMARK MARKET is an annual celebration of fashion, business, and creative endeavour for everyone to enjoy. Started in 2011, TRADEMARK MARKET has always been a huge success in exhibiting local products that emerge from Bandung each year. Our event has become popular among Bandung folks as a massive one-stop shop to grab the latest collection of their favorite brands. Every year, TRADEMARK MARKET continues to be a thriving festival. It energizes locals and newcomers with more than 100 participating brands. 73.000 visitors in total is a proof our favorable outcome in our last experience in 2015. As a result, local products can be spotted in street fashion among youngsters nowadays. We have been creating this event for 5 years yet we always maintain our persistence in improving our quality and service to be more innovative. In 5 years, we have unfailingly altered Bandung to be the local fashion industry icon nationwide.

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