Job description for Head of School Growth at HEI Schools Senayan
We are looking for a Head of School Growth to lead growth initiatives across HEI Schools Indonesia and LILLIPODS Preschool Indonesia, including our schools, Daycare, Club, and other programs.
This role will focus on developing growth strategies, generating high-quality leads, improving the prospective-parent funnel, and using data and customer insights to support business decisions.
You will work closely with Marketing, Admissions, Principal, Academic, and Operations teams to identify opportunities and improve the overall growth process.
Key Responsibilities:
- Develop annual and long-term growth strategies aligned with the School’s business objectives across both brands.
- Identify market opportunities, customer segments, emerging industry trends, and growth opportunities across branches, programs, and channels.
- Conduct business feasibility studies for new schools, business units, and strategic initiatives, including Daycare, Club, and other programs.
- Develop and oversee lead generation and digital acquisition strategies across digital, offline, referral, community, and partnership channels.
- Lead the prospective-parent funnel strategy, focusing on generating and improving high-quality leads rather than lead volume alone.
- Monitor growth performance, lead quality, funnel performance, and customer insights to identify opportunities and support decision-making.
- Oversee growth-related P&L, budget, pricing, and resource allocation to support sustainable and profitable growth.
- Work closely with cross-functional teams to improve the customer journey, lead handover process, and execution of growth initiatives.
Requirements:
- 7+ years of experience in Growth, Marketing, Business Development, Commercial Strategy, or a related field.
- Strong understanding of digital marketing, lead generation, and funnel management.
- Strong analytical and commercial thinking.
- Experience managing teams and working with different stakeholders.
- Good communication and problem-solving skills.
- Experience in education, childcare, consumer services, or multi-branch businesses is a plus.
- Fluent in written and spoken English.
- Passionate about Early Childhood Education.
- A lifelong learner.
Experience:
- Growth strategy and funnel management: 7 years (Required)
- Managing marketing/growth budgets or commercial targets: 7 years (Required)
