Job description for Head of Media at Pt Linkit360
Job Summary
We are seeking an executive-level Head of Media to oversee and scale our global paid media acquisition, affiliate networks, and performance marketing operations within the Mobile Value-Added Services (MVAS) and Direct Carrier Billing (DCB) sector.
In this leadership role, you will define the overall media strategy, allocate high-volume monthly marketing budgets across Google Ads, Meta, TikTok, native ad networks, and affiliate channels, and lead a multi-disciplinary team of media buyers and affiliate managers. You will be directly responsible for business profitability, campaign compliance, scaling global user acquisition, and presenting strategic daily and weekly ROAS, ROI, and P&L performance reports to the executive leadership team.
Requirements & Qualifications
- Experience: 8+ years in performance marketing/media buying, with at least 3+ years in a senior executive role (Head of Performance, VP of Media, Director of Marketing) within the MVAS, Direct Carrier Billing (DCB), or Digital Subscriptions industry.
- Track Record: Proven history of profitably scaling performance marketing spend at a global scale.
- Technical Mastery: Deep mastery of media platforms, server-to-server (S2S) postbacks, tracking platforms and data visualization tools (Looker Studio).
- Leadership & Analytical Drive: Exceptional commercial acumen, leadership skills, and an analytical mindset focused strictly on bottom-line profitability.
Key Responsibilities
Media & Optimization Strategy
- Multi-Channel Management: Drive global user acquisition strategies across diverse traffic sources including Google (Search, Display, YouTube), Social (Meta, TikTok), Programmatic/DSP, Native, and Direct Affiliate Networks.
- Conversion & Funnel Optimization: Partner with product, tech, and design teams to optimize LP/pre-lander user journeys, subscription flow mechanics, and 1-click/2-click flow conversions.
- Ad Tracking & Infrastructure: Oversee server-to-server (S2S) tracking, postback integrations, attribution modeling, and anti-fraud monitoring to ensure clean, actionable data.
- Reporting, Analytics & C-Suite Communication
- High-Level Reporting: Direct the preparation of real-time, daily, and weekly ROAS, ROI, LTV, and CAC reports for top management.
- Business Insights: Translate granular media metrics into strategic insights for C-level executives, recommending pivot strategies, budget expansions, or geographical entries.
