Job description for Head of Marketing at PT. Kembar Digital Indonesia
HEAD OF MARKETING — GROWTH
Location: Bali, Indonesia
Work arrangement: Full-time, on-site
ABOUT COINFILIATE
Coinfiliate is a shopping rewards platform and browser extension that helps users discover cashback opportunities across more than 1,000 partner stores.
We are looking for an experienced, hands-on Head of Marketing to build the growth engine that takes Coinfiliate to 100,000 active users.
THE ROLE
You will own Coinfiliate’s marketing strategy and execution, from customer acquisition and brand positioning to activation, retention, referrals, and creator partnerships.
This is a leadership role for someone who combines strategic thinking with hands-on execution. You will work directly with the founders, product team, and developers while building Coinfiliate’s internal marketing function.
KEY RESPONSIBILITIES
• Develop and execute the roadmap to 100,000 active users.
• Build scalable acquisition channels across paid advertising, creators, affiliates, partnerships, content, PR, and product-led growth.
• Improve the complete customer journey from first impression to registration, extension installation, first purchase, and repeat usage.
• Build lifecycle campaigns across email, push notifications, retargeting, and in-product communication.
• Develop Coinfiliate’s referral, creator, and tier systems into effective growth channels.
• Strengthen Coinfiliate’s positioning as a fair, transparent, and easy-to-use cashback platform.
• Establish marketing analytics, attribution, dashboards, and weekly performance reporting.
• Manage budgets and evaluate channels based on acquisition cost, activation, retention, and revenue.
• Recruit and manage the internal team, freelancers, agencies, creators, and other partners required for growth.
WHAT WE ARE LOOKING FOR
• Proven experience growing a consumer digital product from an early stage to meaningful scale.
• Strong expertise in performance marketing, conversion optimization, lifecycle marketing, retention, and referral programs.
• Experience with consumer technology, e-commerce, cashback, loyalty, browser extensions, affiliate marketing, fintech, or marketplaces.
• Strong analytical skills and the ability to make decisions based on customer behavior and business economics.
• A hands-on attitude and willingness to launch, test, and optimize campaigns directly.
• Experience managing budgets, external partners, and multidisciplinary teams.
• Excellent written and spoken English.
• Willingness to work full-time from Bali, Indonesia.
WHAT SUCCESS LOOKS LIKE
Within your first 90 days, you will establish clear growth metrics, improve the acquisition and activation funnel, launch structured channel experiments, and validate the first scalable growth opportunities.
Over the following 12 months, you will build a repeatable acquisition and retention engine, develop a capable marketing team, strengthen the Coinfiliate brand, and drive measurable progress toward 100,000 active users.
WHY JOIN COINFILIATE?
• Own the growth of a live consumer product with global potential.
• Work directly with the founders and influence both marketing and product decisions.
• Build the marketing function from the ground up.
• Take on a clear and ambitious mission: grow Coinfiliate to 100,000 active users.
• Join an international and execution-focused team based in Bali.
Compensation will be aligned with the experience, capabilities, and track record of the selected candidate.
HOW TO APPLY
Please send us your CV or LinkedIn profile, a short introduction, and two or three examples of products or channels you have helped grow.
Include the metrics you personally influenced and a brief explanation of how you would approach Coinfiliate’s first 90 days.
We value clear thinking and proven results. Show us what you built, what changed because of your work, and how you measured success.
