Job Requirements
Skills
Job description for Head of Marketing at Jack
- Analyze consumer behavior and develop a deep understanding of our target audience, their needs, and personas
- Lead and implement marketing strategy, brand plans for the products based on the consumer market, and technical insights
- Develop, plan, and execute all digital marketing strategies and initiatives, including paid search, ads, retargeting and display advertising
- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
- Maintain, monitor and optimize performance marketing campaign on our digital channels
- Manages marketing analytics and dashboards (e.g. daily data/insights reporting, understanding performance across channels)
- Identify opportunities to reach new market segments and expand market share
- Coordinate with cross function in regards to promotional activities or/and new product development
- Develop a scalable process to experiment with new marketing activities and execute on recurring marketing activities
- Monitor competition (acquisitions, pricing changes and new products and features)Manage the co-creation of marketing and partnership program from end to end with help from other marketing team
- Bachelor's Degree in Marketing Communication is preferred / Bachelor or master degree in Marketing / Public Relation / Marketing Communication
- At least 5 years experience as Marketer and having experience as Head of Marketing
- Leadership skills with the ability to set and prioritize goals
- Strategic thinker, creative mindset, and strong business acumen
- Deep analytical skills and ability to translate the analysis into an actionable plan
- Familiarity with updated marketing trends and best practices
- Ability to be agile and flexible in adapting to a dynamic environment.
- Have experience working in a growing startup is a plus
- A direct and open communication style, and strong interpersonal skills
- Strong sense of ownership and accountability, with good attention to detail
- Excellent communication in Bahasa and English
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