Job description for Head of Marketing at PT Djasa Autotrans
About the Role
DJATGO is looking for a dynamic and business-oriented Head of Marketing to lead and develop our overall marketing function, covering both Digital Marketing and Offline Marketing.
In this role, you will be responsible for developing and executing integrated marketing strategies to strengthen brand positioning, expand market reach, generate qualified business leads, and drive customer acquisition and business growth.
You will lead the marketing team, oversee marketing initiatives across digital and offline channels, and work closely with the Operations teams to ensure marketing activities are aligned with the company's commercial objectives.
Key Responsibilities
1. Marketing Strategy & Business Growth
Develop and implement integrated marketing strategies aligned with business objectives by identifying market opportunities, defining target customer segments, strengthening brand positioning, and driving customer acquisition and business growth through measurable marketing initiatives.
2. Digital Marketing Management
Lead and optimize digital marketing strategies across SEO, SEM, social media, digital advertising, website, and content marketing to strengthen brand visibility, generate qualified leads, improve customer conversion, and maximize ROI.
3. Offline Marketing & Business Development Support
Develop and execute offline marketing initiatives through exhibitions, industry events, business networking, and strategic partnerships, while collaborating with the Sales team to expand market reach, acquire new customers, and drive revenue growth.
4. Team Leadership & Performance Management
Lead, manage, and develop the Marketing and Digital Marketing teams by establishing clear roles, setting performance KPIs, fostering collaboration and accountability, and continuously improving team capabilities and effectiveness.
5. Marketing Analytics & Budget Management
Manage marketing budgets and evaluate marketing performance through data-driven analysis of lead generation, conversion rates, customer acquisition costs, and campaign ROI to optimize resource allocation and drive business outcomes.
Qualifications & Requirements
- Bachelor's degree in Marketing, Business Management, Communications, or a related field.
- Minimum 10 years of experience in Marketing, with at least 5 years in a managerial or leadership position.
- Proven experience in developing and executing integrated marketing strategies across digital and offline channels.
- Strong understanding of B2B and B2C marketing, customer acquisition, lead generation, and business development strategies.
- Hands-on knowledge of digital marketing channels, including SEO, SEM, social media, digital advertising, and content marketing.
- Experience managing offline marketing activities, including exhibitions, events, partnerships, and business networking.
- Strong business acumen with the ability to translate marketing strategies into measurable business results.
- Solid analytical skills with experience in marketing performance measurement, budget management, and ROI analysis.
- Proven leadership and people management skills, with the ability to lead and develop a diverse marketing team.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Proactive, strategic-minded, result-oriented, and adaptable to a fast-paced business environment.
Preferred Qualifications
- Experience in logistics, freight forwarding, transportation, supply chain, or other B2B service industries will be an advantage.
- Familiarity with CRM platforms, marketing automation, and lead management processes.
