Job description for Head of Marketing at Konstruksi AI
ello everyone, Konstruksi.AI are looking for a strategic and growth-driven Head of Marketing to lead our B2B & B2C marketing initiatives, strengthen brand positioning, and accelerate business growth through data-driven marketing strategies.
📍 Position: Head of Marketing
📍 Employment Type: Full-time
📍 Industry: AI / Digital Solutions/ Construction & Property
📍 Working Arrangement: Hybrid
Key Responsibilities:
• Develop and execute integrated B2B & B2C marketing strategies aligned with company growth targets.
• Lead brand positioning, campaign execution, and multi-channel marketing initiatives across digital and offline platforms.
• Collaborate closely with CEO and Sales team on go-to-market strategy, lead generation, and pipeline acceleration.
• Manage performance marketing, CRM, automation, SEO/SEM, and analytics to optimize CAC, LTV, and ROI.
• Lead and develop cross-functional marketing teams including brand, digital, communications, and growth.
Job Description:
• Build and oversee annual marketing strategy, campaign calendar, and growth initiatives.
• Drive customer acquisition, engagement, retention, and referral programs through data-driven campaigns.
• Develop marketing assets including pitch decks, company profiles, proposal materials, and product communications.
• Manage PR, media relations, events, webinars, and thought leadership initiatives to strengthen brand authority.
• Monitor marketing performance through dashboards, reporting, funnel analysis, and KPI/OKR tracking.
Requirements:
• Proven experience in Marketing Manager / Head of Marketing role, preferably in tech, startup, SaaS, or AI industry.
• Strong understanding of B2B and B2C marketing ecosystem.
• Experienced in digital marketing, growth strategy, CRM, and marketing automation tools.
• Strong leadership, analytical thinking, and communication skills.
• Able to work in fast-paced and target-oriented environment.
