Job description for Head of E-Commerce & Performance Marketing at JINNS
Job Responsibilities
- Develop and execute e-commerce growth strategies across TikTok Shop, Shopee, and other digital channels.
- Manage hands-on advertising campaigns through TikTok GMV Max, Meta Ads Manager (Facebook & Instagram), and Shopee Ads.
- Plan advertising budgets, optimize ROAS, analyze conversion funnels, and improve campaign profitability.
- Manage e-commerce P&L, pricing, product margins, sales forecasting, and commercial performance.
- Develop inventory planning, SKU prioritization, and promotional strategies.
- Integrate paid advertising, organic content, livestream, and affiliate marketing to drive sustainable growth.
- Lead cross-functional teams, establish KPIs, and implement performance monitoring systems.
- Provide hands-on training, coaching, and knowledge transfer to internal team members.
- Present performance reports, business insights, and strategic recommendations to management.
Requirements
- Minimum 5 years of relevant e-commerce or digital commerce experience, including leadership responsibilities.
- Proven hands-on experience with TikTok Shop, GMV Max, Meta Ads, and Shopee advertising.
- Strong understanding of profitability, P&L, ROAS, conversion optimization, and budget management.
- Proficient in Excel/Google Sheets, data analytics, and inventory forecasting.
- Demonstrated ability to develop and execute growth strategies.
- Strong analytical thinking, problem-solving, leadership, and coaching skills.
- Experience in fashion, jewelry, beauty, or lifestyle brands is preferred.
Preferred Candidate
We are looking for a hands-on e-commerce leader who can combine business strategy, performance marketing expertise, operational execution, and team development to drive sustainable business growth.
