Job description for Head of Digital Marketing at PT JACKS FOOD INDONESIA
WAU Snack is looking for an experienced and results-driven Head of Digital Marketing to lead our e-commerce growth across TikTok Shop and Shopee. The ideal candidate will be responsible for developing sales strategies, managing advertising performance, optimizing content and affiliate programs, and leading the digital marketing team to achieve sustainable revenue growth and healthy profit margins.
Key Responsibilities
- Develop and execute strategies to increase sales and GMV across TikTok Shop and Shopee.
- Manage TikTok Ads and Shopee Ads budgets, monitor ROAS, ROI, conversion rates, and overall campaign performance.
- Analyze sales data, product performance, pricing, margins, and customer purchasing behavior to identify growth opportunities.
- Develop content strategies, affiliate programs, and live streaming initiatives to drive traffic and conversions.
- Optimize product listings, promotions, bundling strategies, and marketplace campaigns.
- Lead and manage the digital marketing team, establish KPIs, and monitor individual and team performance.
- Prepare regular performance reports and provide data-driven recommendations to management.
- Ensure marketing activities contribute to profitable and sustainable business growth.
Qualifications
- Minimum 3–5 years of experience in digital marketing, e-commerce, or marketplace management.
- Proven experience managing TikTok Shop and Shopee, preferably for FMCG, food, or consumer products.
- Strong track record of increasing online sales and GMV through organic content, paid advertising, affiliate marketing, and live streaming.
- Hands-on experience managing TikTok Ads and Shopee Ads, including budget allocation and ROAS optimization.
- Strong analytical skills with a solid understanding of conversion rates, average order value (AOV), customer acquisition costs (CAC), and product profitability.
- Proven leadership experience managing and developing a team.
- Strong communication, problem-solving, and decision-making skills.
What We’re Looking For
- A results-oriented leader who can translate data into actionable sales strategies.
- Someone who understands the difference between revenue growth and actual profitability.
- A hands-on leader who can drive team accountability and achieve measurable business results.
#Hiring #DigitalMarketing #Ecommerce #TikTokShop #Shopee #FMCG #MarketingJobs #WAUSnack
Benefit :
1. BPJS Kesehatan
2. BPJS Ketenagakerjaan
