Job description for Head of Digital Marketing at SPIRAL SFS Group Indonesia
We are not looking for a corporate manager who hides behind spreadsheets. We are looking for a Growth Architect. Before applying, ensure you align with our core culture:
- Revenue is King: We don’t care about "vanity metrics" (likes/shares) unless they convert to sales. Your ultimate KPI is the bottom line.
- Zero Fragility: We operate in a fast-paced environment. We need a leader who remains calm under pressure, hates excuses, and thrives in the trenches.
- Complete Ownership: You don't just "suggest" ideas; you own the outcome. If a campaign fails, you fix it. If it wins, you scale it.
- Builder Mindset: You are excited by the blank canvas. You love the chaos of launching a new brand and the discipline required to scale it.
REQUIREMENTS (MUST-HAVES)
- Proven Track Record: Minimum 5+ years in Digital Marketing, with a verifiable portfolio of scaling brands (showing "Before & After" revenue growth is a must).
- End-to-End Experience: Experience in taking a product from Idea -> Launch -> Scale. If you’ve only managed established brands, this role is not for you.
- Direct-to-Consumer (DTC) Expert: Deep understanding of the e-commerce landscape in Indonesia (Shopee, Tokopedia, TikTok Shop, Shopify/Webstore).
- Strong Analytical Skills: You must be fluent in reading data and translating it into an actionable strategy.
- The "Hustle" Attitude: Willing to get your hands dirty. You are a Director, but you are also the lead soldier on the battlefield.
KEY RESPONSIBILITIES:
1. New Product Development
- Brand Conception: Lead the brainstorming for new product lines, including Naming, Brand Identity, USP development, and Market Positioning.
- Go-to-Market Strategy: Architect the full launch strategy. How do we get the first 1,000 customers? How do we scale to 10,000?
- Launch Execution: Oversee the entire launch phase, ensuring all assets (creative, copy, landing pages, ads) are world-class and deployed on time.
2. Revenue & Performance Marketing
- Orchestrate the Funnel: Manage and optimize the entire customer acquisition funnel (Meta Ads, TikTok Ads, Google, Marketplace, CRM).
- Data-Driven Decision Making: constantly analyze CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value) to pivot strategies instantly.
- Sales Integration: Work closely with the sales/admin team to ensure marketing traffic converts into real cash flow.
3. Leadership & Ideation
- Creative Direction: Provide sharp, high-level direction to the Creative Team (Designers, Copywriters, Video Editors). You don't just approve designs; you ensure they sell.
- Continuous Innovation: Constantly bring fresh, out-of-the-box ideas to the table.
